Yoona Kim Email & Phone Number

South Korea

대한민국 서울

• Managed brand owned social channel (i.e. facebook, instagram, youtube)
• Developed strategic programs to make buzz and to align brand & PR strategy
• Reported activities within digital/PR & CRM by providing clipping reports, ongoing status reports
• Managed the membership mileage gifts(Stock control, gift order and counter allocation on a daily basis)
• Prepared necessary arrangement for special VIP & Privilege gift program such as birthday gift
• Sent regular LMS/MMS including NCC(New Customer Cultivation), Brand day, etc.

대한민국 서울

• Increased brand’s digital presence by developing and implementing viral marketing campaigns utilizing SNS channels such as Instagram and Naver blog
• Prepared monthly marketing reports measuring digital advertising performance indicators in order to evaluate effectiveness of online marketing initiatives on Facebook, Instagram, and YouTube
• Handled PR tasks including preparing article guides, proofreading press release drafts and producing final revisions one to two times per month, and monitoring responses to articles
• Reviewed agency PPL reports and resolved issues related to sponsored models, such as cases of wearing third-party clothing brands, in order to comply with corporate guidelines
• Supported 2019 FW season’s key visual photoshoot featuring actress and advertising model Kim Go-eun; provided all necessary products for filming, monitored model’s attire on site, and assisted with final photo.
• Participated in Kids Twinkle Toes TVC and 20SS Branding TVC campaigns, streamlining production process by assisting with PPM, filming, dubbing, and organizing final preview screening

Austin, Texas

• Responsible for social media development and promotion strategies, posting regularly on popular platforms such as Instagram and Facebook in order to generate consumer interest
• Helped coordinate internal and external marketing events (Innovation Week, PeopleSpring, East Night, etc) by locating attendees within the region, collecting contact information, and organizing data using Excel
• Supported finance and marketing staff by contributing innovative graphic designs and utilizing finance software tools to assist with tasks
• Composed various blog posts such as “Social Media Marketing: Tools & Tips” and “Eight Months Journey at Peoplefund”
• Submitted a marketing plan to improve traffic flow to an online startup training website for veteran entrepreneurs, leading to the establishment of Veteran LLC
• Conducted industry/competition market analysis and data surveys to produce viable marketing plans and audit plans for customers in various industrial groups

대한민국 서울

• Developed a daily news card on the company’s official Facebook page that summarized key points of various newspaper articles and major corporate issues
• Wrote a featured article about crowdfunding for the “trendy issue” section of the company’s webzine ‘Biz-Insight’
• Selected the topic, performed extensive research, conducted written interviews, and proofread featured article prior to publishing
• Participated in a MD meeting to promote new book titled “Business over Job” on online bookstores such as YES24, and Aladdin
• Created blog posts reviewing the company’s publications to appeal and draw in potential readers
• Corrected manuscripts of economic reports published by the Korea Economic Research Institute as well as the company’s new book