Utilizing years of expertise in the Apparel and Fashion sector, I consult with early and late stage start-ups to offer an immediate measurable impact in several areas, including: Overall Creative Direction, High Level Marketing and Promotional Strategy designed to increase KPIs (including revenue, conversions, product page views, cross-sell and add-to-cart rates), and Inventory Management from customer purchasing analysis. I also offer Sales Forecasting, Overall Industry Trend Forecasting, and Leadership for Merchandising, Design and Marketing Teams.

ONA is a high fashion, high performance brand committed to delivering directional pieces that reflect a modern women's lifestyle. Founded in 2019 by Yoon Chung, the brand occupies a category all on its own, merging couture-inspired design with technical fabrics that are easy to care for and maintain. The collection is available on onawear.com. For more information, please visit us on line or on Instagram: @onabyyoon

• As a founding member, grew revenue from under one million to twenty five million within three years• Expanded private label penetration from 6% total in sales in 2016 to 25% total sales 2017 YTD• Partner with the co-founders to set the overall strategy and creative direction for the company• Provide leadership and direction to merchandising, design, creative and marketing teams• Directly manage creative, marketing and buying teams to ensure that pricing, promotional strategies, and marketing supports the financial objectives of Carbon38• Utilize selling and analytics to identify opportunities to improve conversion, product page view, cross-sell and add to cart rates in order to drive sales • Explore and direct new opportunities and services for merchandising the site; tests and developing roll-out strategy• Partner with cross-functional teams (Operations, IS/IT) to create a compelling site, focusing on user experience, brand direction, converting sales, etc. • Develop assortment plans that support overall strategy of inventory positioning for key merchandise categories, classifications, items and vendors• Create and lead to execute the vision of Carbon38 collections• Direct production team on the sourcing and manufacturing of Carbon38 line both domestically and internationally in order to meet business objectives

- Responsible for over $400 million in both domestic and international sales for all of accessories and jewelries- Oversaw and managed all merchandise buys for 560 domestic stores and 50 international stores as well as e-commerce- Directly managed and supervised team of buyers, product developers and production; responsible for a total team of 34 team members- Ensured that pricing, promotional strategies, and marketing supported the financial objectives of the merchandise division- Directed strategic development of product to distort key items, trends and classifications to drive profitable comp sales growth in all volume breaks- Worked with the planning organization to develop assortment plans that supported overall strategy of inventory positioning for key merchandise categories, classifications, items and vendors- Focused on regional and international buying to distort product assortments by location to produce maximum comp store growth- Set the overall strategy and merchandise direction for the division- Partnered with VP of planning to develop assortment plans that support the overall strategy of inventory positioning for key categories - Worked with cross functional teams ( Marketing, Operations and Visual ) to build a better customer service experience- Partnered with International merchandising team and E-commerce merchandising team to select appropriate assortment utilizing historical data from merchandise plans, expected revenues and market demands- Developed a strong team of merchants with high morale by mentoring them in their development and growth

- Directed and managed a staff of buyers in developing appropriate assortment that supported the needs of the customer and the financial objectives of the merchandise division- Ensured that pricing, promotional strategies, and marketing supported the financial objectives of the merchandise division- Worked with the planning organization to develop assortment plans that supported overall strategy of inventory positioning for key merchandise categories, classifications, items and vendors- Worked with buyers to strengthen market relationships and knowledge of market trend- Fostered an environment that promoted personal development of buyers and their businesses, high morale amongst entire buying team and personally set the example for development of associates and assistant buyers- Utilized selling and analytics to identify opportunities to improve conversion, product page view, cross-sell and add to cart rates, all to drive sales for areas of responsibility - Set the overall strategy and merchandise direction for the division- Ensured that all new products were set-up on time and merchandised according to analytics, testing data and relevant strategies- Partnered with Supply Chain, Customer Service and the DC to secure timely delivery dates and communicated needs/strategies with the merchandising team- Partnered with cross-functional teams (Marketing, Operations, IS/IT) to create a compelling site, focusing on user experience, brand direction, converting sales, etc. Explored new opportunities and services for merchandising the site; tests and developing roll-out strategy- Created and maintained product development and product flow calendars- Conducted market research throughout North America and Europe to interpret industry trends that would influence business direction- Traveled to China several times per year to visit factories and attend fairs to source new factories

- Provided leadership and direction to merchandising, design and production team.- Established merchandising strategies, set financial targets and provide product direction to design- Build assortments and execute strategies that ensure all business and trend needs are met- Partnered with Merchant team to manage OTB plans for all categories within the brand- Strategized to establish merchandise prices utilizing historical data from merchandise plans, costs, expected revenues and market demands.- Created and maintain product development and product flow calendars- Identified and maximized key trends- Implemented business processes and establish a strong analytical foundation- Increased IMU, negotiated pricing and controlled development costs- Partnered with VP, GMM and Marketing Manager on all marketing aspects related to the Urban Behavior brand- Created and managed sample ordering process- Conducted market research throughout North America and Europe to interpret industry trends that would influence business direction.- Oversaw fabric and production sourcing in Brazil, China, Hong Kong, India and Korea- Traveled to China and India several times per year to visit factories and attend fairs to source new factories.- Supervised and directed four category designers to create seasonal collections. - Reviewed garment construction, fabric costs, trim and artwork and delivery dates for all styles.

- Forecast trends and directions to ensure that Urban Behavior is always leading with fashion trends-Travelling to China and India to visit factories and attend fairs, sourcing new factories and negotiating prices.-Developing and establishing merchandise prices based on assumptions from merchandise plans, current costs, expected revenues and market demands.-Developing and managing OTB plan of all categories -Working with VP, GMM and Marketing manager on all marketing aspects related to the Urban Behavior brand.

-Creating design story boards and color story boards for seasonal themes-Initiating and designing the line for each season-Sourcing and developing new fabrics and trimmings -Working with the merchandiser to decide seasonal design plans-Visiting the factories in the orient to ensure the proper execution of samples

-Worked closely with Brand Development/Fashion Director to develop products for assigned brands.-Worked with Brand Development/ Fashion Director, Import Office and Quality control to develop complete product specification packages.-Worked closely with import department in the development of the private label programs offshore.-Supervised and directed design staff to develop Private brand designs.