Search Engine Optimization Specialist
Current• Gather and develop campaign elements for set-up (ad text, tracking, keywords, etc) and develop text ads as required.• Deploy/upload/traffic for campaigns and monitor performance on a daily basis.• Develop and implement optimization strategies to improve the performance of campaigns (including bid adjustments, ad text changes, keyword adjustments).• Prepare periodic and adhoc performance reports.• Demonstrate knowledge of key SEO tools such as Google Analytics, SEMrush, Ahrefs,… Show more • Gather and develop campaign elements for set-up (ad text, tracking, keywords, etc) and develop text ads as required.• Deploy/upload/traffic for campaigns and monitor performance on a daily basis.• Develop and implement optimization strategies to improve the performance of campaigns (including bid adjustments, ad text changes, keyword adjustments).• Prepare periodic and adhoc performance reports.• Demonstrate knowledge of key SEO tools such as Google Analytics, SEMrush, Ahrefs, Hotjar, SurferSEO, Serpfox, Moz, Local Vikings, Bright Local.• Collaborate with other departments, manage multiple projects at a time, and turn metrics into measurable results. Show less
