Manage global strategy and operations for Spencer Stuart’s website, www.spencerstuart.com, related entities and other digital channels. Oversee multiple workstreams for internal teams and vendors. Promoted twice during tenure.Key Achievements:• Led RFP for new digital agency and steered highly successful turnaround: Remediated foundational issues, implemented entirely new processes based on best practices and built thriving multi-year partnership.• Managed large-scale redesigns and the continuing evolution of www.spencerstuart.com as well as the launch of new microsites. Also managed the launch of www.kincentric.com, the global site for a newly acquired business.• Created first-ever digital marketing analytics programs in collaboration with agency partner. Oversee analytics programs across web, email and social channels and designed reports for leaders.• Leveraged analytics and SEO best practices to help editorial team elevate content marketing programs.• Led roll-out of Workfront project management system and other enterprise tools for the global marketing team.• Served as primary liaison between Marketing, IT and agency partner for migration to AWS and many other global technology initiatives.

Managed all aspects of strategy and execution for ZS’s digital channels, including www.zs.com and social media.Key Achievements:• Co-managed launch of new website in 2011, the firm’s first web redesign in four years: Managed all vendor/stakeholder logistics; served as primary website manager and lead expert on Sitecore CMS.• Key member of content development team: Developed and implemented ZS’s first-ever editorial calendar and content plan for the corporate website; advised on SEO and content marketing best practices.• Worked with senior executives to launch and manage all ZS blogs, including those for Pharmaceuticals, Financial Services and High-Tech industries.• Created and managed ZS’s first official social media presences on Facebook, Twitter and LinkedIn. Developed firm-wide social media guidelines.

Directed all operations for the association’s global website, www.appraisalinstitute.org, and affiliated sites. Served as product manager for an e-commerce site that included 200+ courses and textbooks. Key Achievements:• Directed launch of the Appraisal Institute’s first website redesign in 8 years: Managed all logistics for roll-out, including training programs for 91 chapters and a membership base of 24,000. • Launched many digital initiatives, including communities, social media presences and event webcasts.• Led integrated marketing campaigns for numerous education programs and product launches, generating an increase in annual sales despite the unprecedented economic downturn.• Bolstered online ad sales revenue by strategically redesigning Appraiser News Online, an e-newsletter that reaches 50,000+ subscribers, and by launching AI’s first digital magazine, Valuation Digital.

Created and implemented member communications initiatives that enhanced recruitment and retention. Managed all content for the association’s global website, www.irem.org. Key Achievements:• Managed 2004 and 2006 website redesigns: Overhauled content and managed vendors and stakeholders.• Developed first e-mail marketing templates and protocols: Conceptualized and led all digital campaigns.• Created and launched new monthly e-newsletter for the entire membership and semi-annual print pieces.• Led the organization’s foray into digital communications, including live chats and videos for executives.• Speechwriter for senior executives: Created presentations for U.S. and international speaking engagements.