Yoonjung (Eileen) Hwang Email & Phone Number

Berkeley, CA, US

Berkeley, California, United States

• Leading the design of a nationwide advertising campaign for the Svidok war journal platform, aimed at encouraging Ukrainians to share their stories through posters, banners, and social media
• Creating innovative social media content to expand Svidok’s reach, driving engagement on platforms such as X (@SvidokUkraine)
• Enhancing the user experience and visual design of policy-related web resources, including Econ4UA.org, to support Professor Fedyk’s research initiatives

Berkeley, California, United States

• Advocate for East Asian and Multicultural Communities by developing and implementing inclusive initiatives and policies
• Promote physical health and menstrual equity through targeted campaigns and educational programs
• Coordinate cultural events and outreach activities to foster community engagement and support

Berkeley, California, United States

• Orchestrated and delivered weekly lectures and labs in front-end development (HTML, CSS, Javascript) and human-centered design, spanning 10 weeks
• Mentored over 90 students, providing hands-on instruction, responding promptly to daily emails, and conducting weekly office hours for personalized guidance
• Crafted and curated over 20 innovative lab and homework assignments, enhancing students' practical skills and understanding of user-centric design principles

Berkeley, California, United States

• Pioneered instructional lab sessions for CS 10 (The Beauty and Joy of Computing), enhancing student engagement and understanding through the development and implementation of interactive exercises
• Streamlined assessment procedures and provided personalized academic support, significantly contributing to the maintenance of course quality and academic standards
• Actively engaged in collaborative curriculum planning and execution, ensuring a responsive and adaptive learning environment for all students

Berkeley, California, United States

• Revolutionized Unetic’s digital product landscape by designing the website and crafting innovative UI/UX interfaces, significantly enhancing user experience and driving engagement through creative, user-centric.
• Led cross-functional teams in dynamic project settings, transforming customer insights into actionable product features while optimizing communication and project management processes using Asana.
• Championed continuous improvement by mastering and integrating the latest methodologies in UI/UX design and front-end development, streamlining development cycles and elevating product quality.

Berkeley, California, United States

• Enhance creativity and digital literacy for academic and personal success on campus by organizing 2+ interactive workshops per year, demonstrating student-centric use cases of Adobe Express
• Promote awareness and engagement of Adobe products and resources through campus events, partnerships, and targeted social media campaigns by collaborating with faculty, staff, and student organizations
• Develop original content about Adobe Express on personal social media channel, leveraging digital marketing strategies to advertise Adobe products and mobilize students through virtual and in-person events

Berkeley, California, United States

• Conceptualized and spearheaded the creation of “Bus Check’n Go,” a pioneering web application, revolutionizing the user experience with real-time bus schedules and customized local recommendations
• Employed advanced HTML, CSS, and Python programming to architect an intuitive and responsive interface, optimizing user interactions
• Championed innovation within LIKELION by initiating and nurturing projects that seamlessly merge practical transit solutions with lifestyle services, in alignment with the organization’s mission

Berkeley, California, United States

• Spearheaded the formulation and execution of strategic marketing plans, substantially boosting Playhouse’s brand visibility within the university community
• Catalyzed user engagement and fostered brand allegiance through dynamic campaign initiatives and forging strategic alliances across university networks

Berkeley, California, United States

• Orchestrated a team-driven initiative to create and disseminate engaging digital content for H1ghr Music artist, Park Hyunjin amplifying his global impact through strategic social media campaigns
• Pioneered the production of dynamic media assets, including IG reels and posts, by leading ideation sessions and guiding content creation, culminating in enhanced online presence and audience engagement
• Leveraged data analytics to evaluate content performance, driving continuous improvement in media strategies that resulted in significant growth in views, likes, and shares across platforms

• Spearheaded SEO initiatives, leveraging cutting-edge marketing techniques to bolster brand visibility and surge organic traffic through meticulous keyword research and optimization
• Crafted compelling copywriting content that resonated with the brand’s identity, ensuring uniform tone and messaging across diverse platforms and campaigns for cohesive brand communication
• Employed strategic and creative problem-solving to dissect market trends and tackle business challenges, delivering data-driven insights and actionable recommendations that propelled brand strategy and growth

• Conducted comprehensive analysis of Gen Z media consumption, providing pivotal insights that shaped Warner Bros. Discovery’s content strategies to better align with this demographic
• Collaborated with various teams to turn data-driven insights into actionable strategies, directly influencing the development of targeted programming and marketing initiatives
• Spearheaded a key project that revolutionized the company’s approach to engaging Gen Z, showcasing my proficiency in data analysis, trend forecasting, and effective communication of complex information to key.

Lagrange, Georgia, United States

• Advocated for LaGrange High School on the Youth Council, shaping local policies through active collaboration with city officials and state representatives
• Spearheaded a community-driven literacy project, significantly boosting educational outcomes
• Launched pioneering international outreach efforts, enriching cultural exchange and championing youth interests in municipal discussions.