● Bring visible sales and customer community growth to clients through data-driven insights and web, branding and marketing solutions● Design digital product delivery processes and continually analyze them to improve product delivery speed, cost management, quality and ROI● Refine product requirements elicited from clients to create concrete deliverables to ready new solutions and/or innovate existing solutions● Curate digital content pertaining to product management and lean… Show more ● Bring visible sales and customer community growth to clients through data-driven insights and web, branding and marketing solutions● Design digital product delivery processes and continually analyze them to improve product delivery speed, cost management, quality and ROI● Refine product requirements elicited from clients to create concrete deliverables to ready new solutions and/or innovate existing solutions● Curate digital content pertaining to product management and lean marketing for startups, small businesses and freelancers Show less

● Supported the company’s strategic partnership building efforts with governmental & non-profit organizations of importance ● Reviewed and finalized marketing communications deliverables and translations including emails, newsletters and SMS & KakaoTalk campaigns - especially for the Korean-speaking segment● Assisted account managers, business development & marketing PICs in improving the TIAS brand recognition and its full range of services

● Organized preparation for and distribution of various content concerning the TIAS brand intro and key offerings, localized for each target audience (i.e. Korean-speaking)● Developed strategic partnerships and collaborative frameworks with international institutions and companies to diversify sources of referrals and brand promotion● Analyzed internal processes and practices across multiple departments to advise recommendations for cost management and service delivery improvement

● Led the organization-wide adoption of growth marketing, business intelligence and event marketing tools and shortened B2B lead generation timeframe about 4x● Tested and introduced new B2B prospecting and buyer qualification processes across several teams by integrating business databases, AI-based tools and traditional go-to-market strategy● Oversaw marketing automation based on buyer segments● Trained marketing professionals on B2B and social media marketing tools and best… Show more ● Led the organization-wide adoption of growth marketing, business intelligence and event marketing tools and shortened B2B lead generation timeframe about 4x● Tested and introduced new B2B prospecting and buyer qualification processes across several teams by integrating business databases, AI-based tools and traditional go-to-market strategy● Oversaw marketing automation based on buyer segments● Trained marketing professionals on B2B and social media marketing tools and best practices to improve digital marketing metrics● Email marketing campaign optimization: created, tested and analyzed landing pages and Typeform templates to improve conversion rates Show less

● Develop and test digital marketing lead generation strategies for KOTRA Warsaw office● Support event marketing initiatives for SMEs targeting Polish and European buyers at trade missions, fairs, expos and other touchpoints

● Provided operational support to a health insurance to assist 100+ healthcare professionals and hospital/clinic administration staff each week● Communicated weekly updates, policy changes and patient and provider data with healthcare providers upon request● Researched internal policies and guidelines on the spot to offer customized advice to each healthcare provider to best meet their needs● Shared product knowledge of public plan products including insurance coverage, conditions… Show more ● Provided operational support to a health insurance to assist 100+ healthcare professionals and hospital/clinic administration staff each week● Communicated weekly updates, policy changes and patient and provider data with healthcare providers upon request● Researched internal policies and guidelines on the spot to offer customized advice to each healthcare provider to best meet their needs● Shared product knowledge of public plan products including insurance coverage, conditions and authorization requirements Show less

● Event Planning & Management> Led a project committee of six people to set a budget and goals, and create and finalize requirements for a government-funded public program, German Settlers Day Celebration, to be launched by client. Finalized the event masterplan following requirements set by client and sponsors, delegated roles to committee members, and recruited volunteers and participants. To increase event turnout and promote the cause and the provincial day of commemoration, the… Show more ● Event Planning & Management> Led a project committee of six people to set a budget and goals, and create and finalize requirements for a government-funded public program, German Settlers Day Celebration, to be launched by client. Finalized the event masterplan following requirements set by client and sponsors, delegated roles to committee members, and recruited volunteers and participants. To increase event turnout and promote the cause and the provincial day of commemoration, the committee used digital and traditional media. The events and the cause were featured on Global TV and The Chronicle Herald.● E-Commerce & Small Business BrandingDesigned and launched a fully functional, online booking-ready website, Severus Salon, using Wix platform, Adobe and Google tools including My Business, Google Analytics and Keyword Planner. I planned and implemented UX elements such as page layouts, visuals, plug-ins and on-page SEO. After the project's completion, I improve client's website, Google My Business and SEO performance gradually and provide support and advice on an ongoing basis. The project brought 25% year on year net revenue growth to the client and additional 22 Google Maps reviews and contributed to avg. 4,000 Google searches per month the small business enjoys. Show less

● Gathered data in cross-functional meetings on service request resolution rates and track yearly changes, which helped team to develop and update business plans for the fiscal year 2017 and provide insights to the City Council● Input and packaged data using MS Excel; assisted functional managers to internally collect, refine and review KPIs to fulfill project requirements for onboarding the nationwide municipal benchmarking project● Researched historical data and reporting framework… Show more ● Gathered data in cross-functional meetings on service request resolution rates and track yearly changes, which helped team to develop and update business plans for the fiscal year 2017 and provide insights to the City Council● Input and packaged data using MS Excel; assisted functional managers to internally collect, refine and review KPIs to fulfill project requirements for onboarding the nationwide municipal benchmarking project● Researched historical data and reporting framework adopted by other municipalities in the MBNCanada* project database to help CPO team prepare and present key deliverables and performance reports on time● Built lasting relationships with clients by asking right questions to elicit information on policies and strategic goals of business units – helped them identify room for improvement in tracking business unit performances *please view the Projects section on my LinkedIn. Show less

● Promoted newly launched products of clients in alcohol, packaged foods, produce and consumer goods industries to aid their branding efforts in the marketplace through experiential marketing techniques● Interacted with 50+ people daily for product sampling, giving product demo's, sharing product knowledge where appropriate and responding to product related questions● Filled out 3-4 detailed brand activation reports per month where they were submitted to clients to aid their market… Show more ● Promoted newly launched products of clients in alcohol, packaged foods, produce and consumer goods industries to aid their branding efforts in the marketplace through experiential marketing techniques● Interacted with 50+ people daily for product sampling, giving product demo's, sharing product knowledge where appropriate and responding to product related questions● Filled out 3-4 detailed brand activation reports per month where they were submitted to clients to aid their market research and product development activities Show less