1. Main Job - Data business development - Data analysis consulting - Sales & Marketing

1. Main Job - Establish CRM strategy & action plan through customer data analysis - Analyze customer purchasing funnel - Develop and improve customer satisfaction index (CSI and NPS) - Find root cause of sales decrease & change and opporunities through data analysis - Consumer & market research2. Performance - Improved CSI survey methodology based on Service Quality Management - Built analysis framework for customer purchasing & contract journey - Built a data lake using SQL server for combining scattered customer data

1. Main Job : Contract / analysis service / Issue Handling - Revenue management for 3M EUR : 26 clients and 19 products management - Customized analysis service - Data quality Issue and other various issue handling - Contract work, mainly subscription fee negotiation - Team colleagues capability development2. Performance - Additional contract: Philips online data, SK Magic dishwasher, P&G shaver & dental care products added (total 0.4M EUR) - Improved the condition of each customer contract : Removed of customarily provided free services and charging : Price increases for low-margin contracts - Overall service improvement : Data Delivery -> Insight Delivery - Improved client service : Improvement of online data quality, a major complaint of clients (Modify logic for selecting outlier data when tracking online sales data) : Establishment of Insight PT for marketing decision-making support - Provided customized analysis to support marketing decision-making : Analysis of store location selection that can maximize sales : Golf club market forecast analysis from the second half of 2022 to 2023 : Analysis of sales impact and market share impact due to department store withdrawal : Analysis of store promotion effect : Segment targeting analysis based on attractiveness evaluation by segment and customer performance analysis : Customer product marketing performance analysis (based on 4P) : Analysis of new product launch effect - Reinforcing customer communication : Conducted regular meetings to identify customer business status and current issues, and Listened to the analysis needs of issues to provide insights : Strengthen customer relationship by reflecting the relevant information in regular PT - Introduction and implementation of the OKR system to develop team members' work capabilities

1. Main Job : Contract / analysis service / Issue Handling - Customized analysis service for solving Samsung Korea marketing issue - Data quality Issue and other various issue handling - Samsung Korea contract work2. Performance - Improved LG Bestshop sales estimation logic (Accuracy 70% -> 98%) : Increased LG Bestshop estimation accauracy using new modeling (Multi-regression modeling) - Expanded subscribing products : Garment Care Machine, Dishwasher - Validation of GfK new online data (Openmarket & Social Commerce) - Increased subscription fee through new product launching and online channel expansion (USD 0.9M -> 1.1M) - Held the first top management workshop delivering insights with Samsung Korea management level in GfK Korea history - Conducted various customized analysis for Samsung Korea Marketing issu : Online promotion ROI analysis : New launching model performance analysis : TV SKU optimization analysis : Notebook market segment attractiveness evaluation and fittable segment analysis for Samsung : Air Conditioner price positioning by size analysis

1. Main Job : Global Contract / Analysis Service / Issue Handling - Customized analysis service - Data quality issue, Other various issue handling - The various work related with global contract with Samsung HQ (50M EUR)2. Performance - Price elacticity project, product line-up efficiency analysis, country market attractiveness evaluation, specific market segmentation evaluation and competitor analysis in major countries - Increased agency evaluation score (1.8 -> 2.3) - Expanded subscribing product (Core wearable, Computing Tablet)

1. Main Job : IT Products Marketing (PC, Monitor) in Colombia - Establishment of PRM(Product Roadmap) strategy - Establishment and activity of PMS(Product Market Strategy) - Establishment of mid/long-term marketing strategy - PSI, performance and profitability management2. Performance - 15% sales growth in 2013 (vs 2012) : Sales drive through the competitive monitor TV line-up - Achievement of monitor M/S no. 1 in Colombia : Normal monitor sales drive through pre-PO lock-up at the peak season in H1, 2013 - Success of PC launching in H2, 2013 : Profit centric operation : Achievement of consolidated operation income 5% in 2013 (Overall LG PC Biz : Chronic deficit)

1. Main Job : Global Marketing Plan / Yearly Business Plan / Performance & Profit Management - Establishment of Mid/Long-term marketing plan - Business planning by products (Regional sales target and Marketing budget) - Performance analysis and management by overseas subsidiary (Sales, Profit, Marketing ROI)2. Performance - Development analysis tool for performance measurement by subsidiaries, buyers and models - Development profit simulation tool by models - LED Monitor expansion task (Global LED monitor M/S no. 1 in 2010) : LG Group chairman award

1. Main Job : Global Cost Management / Division HQ Closing - Product development profitability management - Production subsidiary’s cost competiveness improvement task - Consolidated pre-profitability simulation by model - Actual consolidated profit closing by model - Division HQ closing and separation closing2. Performance - Improvement of Poland and Indonesia production subsidiaries’ cost competitiveness - Development of actual and simulation logic for consolidated model’s profitability and LG consolidated profitability system task - Improvement division profit by developing separation closing logic : Improvement yearly about USD $20M cost by developing cost distribution logic