As the Senior Key Accounts Manager, directly managed the Top 2 account of the company, 99 Speedmart and 7 Eleven which contributed 25% of the total sales for the Company. Also, oversee the business for Aeon Group, Lotus, Econsave, Guardian, Watson, MyNews, Big Pharmacy and Caring, which managed by 3 Key Accounts Managers.Key area of responsibilities inclusive of:• Key account management – ensure promptly listing of new products, distribution and visibility of the listed products at outlets level, negotiation of trading terms. Plan and execute promotional activities according to the Company objective and to maximize the ROI • Sales operation – to ensure timely receiving of PO from Key Accounts and timely delivery of orders• To work with the sales operation team & merchandisers to ensure the products are available in store, standard of merchandising strictly adhere to and execute the promotion effectively• To work with principle on the promotion planning & brand directions• Follow up with branches person in charge to ensure all new listings & promotion activities been executed • Collection & payment – work with AR team & customers’ finance department to ensure timely collection of payment due

Specialized in assisting growth oriented FMCG companies to create bigger alignment between their business plan and customers, create transformation strategies and help to remove barriers for business growth. Availability & engagement are the key focus areas. Overall taking care of the business which included:• Client Management – understand the business requirement of the client and provide professional advices to enhance their business / promotional plan• Event Management – working closely and lead the team for promotional roadshow, new product launch inclusive of complex space booking, manpower planning, local authority licensing, and A&P materials arrangement• Talent Management – recruit, train and develop individual potential• P&L Management - prepare quotation for client project and implement cost control measure to ensure achievement of desired profit margin at all time Successfully secure and completed several project for our client within the first six months with the company:• Uberman-Watson Barber Project (Jan / Feb 2018). Successfully concluded with the client and executed 8 roadshows throughout Malaysia within 4 weeks timeline. Achieved sales 5 times of normal AMS during the roadshow.• Lion-Aeon Japanese Project (Dec 2017). Successfully executed a project between Lion Corporation Japan and Aeon Japan to promote special Japanese range of products to Aeon Group Malaysia which included Nanox, Hygia, Bathology and Systema Sonic toothbrush • Shokubutsu Active Guard Re-launch (Sept 2017). Assist the client to re-launch their new Active Guard series with 2 roadshow execution at Aeon Wellness Mid Valley & Bukit Indah

As the head of sales, reporting to General Manager in Singapore, lead a team of 35 personnel which consist of 2 Operation Manager (General Trade / Modern Trade), 3 Key Account Manager, 4 Sales Executive, 1 Sales Support Executive, 9 Retail Specialist, 5 Merchandisers and 11 Promoters throughout Malaysia. Working closely with all departments in the company and regional office to ensure the effectiveness of total supply chain to achieve the sales and marketing objective. Key area of responsibilities inclusive of: Key account management – ensure promptly listing of new products, distribution and visibility of the listed products at outlets level, negotiation of trading terms, planning and execution of promotional activities  Distributor management – ensure professional and healthy working relationship with all distributors to achieve the distribution objective at the most profitable manners Market hygiene & trade return management - developed and set up the objective and ensure the freshness of the products in the trade at all time Trade debtor & receivable management – promptly collection and settlement of trade dispute with the customers Trade marketing management – developed and negotiated localize/ customize trade marketing activities to support the company’s ATL activities Talent & human resource management - recruit, train and fully develop the potential of individual to be asset to the company

Report to Senior Manager, Wholesale Division and assist by 4 sales personnel with the following roles: Overall in charge of the P&G business in Brunei on behalf of the principal. The position required to work closely with the Global Development Team of P&G in Bangkok and Singapore in terms of:a) Product notification and registration with Brunei authorityb) Order management and shipment co-ordinationc) New product extension and new brand launchingd) Sales and distribution managemente) A&P fund management to maximize the sales opportunity To develop and strengthen the secondary brands represented by the company assigned to me e.g. Almond Roca, Whittaker’s chocolate and Griffin biscuits in Brunei market.  To develop professional rapport with the trade and provide advice to principals and management to further expand the business in Brunei.

Reporting to Head of Sales and assist by 1 Key Account Executive. The position required to work closely with the distributor team (DKSH Malaysia) which consist of National Business Manager, National Sales Manager, Product Manager, 2 Key Account Managers, 2 Key Accounts Executive in Head Office and 14 Area Sales Manager in branches throughout Malaysia and Brunei with 33 Sales Person in West Malaysia and 28 Sales Person in East Malaysia and key account customers:The primarily roles are to lead the key accounts business and dealing with the distributor in day to day operation: To maximize the trade marketing fund to develop the business  To plan and execute promotional activities according to the business objective  Indent planning with production team and distributor, work closely with marketing department  To assist in developing of business strategy for traditional trade To monitor the company total A&P fund  Sales training to distributor’s and sub-distributors’ new sales personnel in terms of products knowledge and effective selling skills. On the job training to DKSH key account team for key account management and execution skills In charge of market hygiene and conduct periodically write off activities at distributor’s warehouse To attend to monthly Business Review with DKSH Malaysia which attended by CEO, Head of Marketing, Head of Sales of Boh and General Manager of DKSH.I also was assigned to oversee the business in East Malaysia and Brunei with the following objective: To increase the sales contribution of East Malaysia and Brunei To work closely with the distributor team to enhance the brand image and widen the distribution To conduct market survey and identify the business opportunity in the region In charge of market hygiene and conduct periodically write off activities at distributor’s warehouse To work closely with production team and ensure on timely arrival of shipment to all branches

Report to the Business Development Manager cum Director whose subsequently report to the Board of Director.The brands responsible are Vicks, Duracell, Mu’min toothpaste, Dr. Choice chocolate drink and Nando’s chili sauce. Roles & responsibilities are as below: To develop modern key account management to the company To re-organize the sales team in central region and supporting role to branch executive strengthen the business partnership with appointed strategic partners throughout Malaysia Trading terms negotiation with key accounts To develop key accounts promotional plan and ensure effective execution of promotion  To ensure on time collection and settlement of trade expenses with the principals

There are 5 Key Account Executive, 8 Sales Representative and 2 Merchandisers throughout the country who report to a Assistance Key Account Manager who subsequently report to me. Direct report to COO, and work closely with National Sales Manager whose overall in charge of the van sales team. Among others, the key responsibilities include: Oversee all sales and marketing activities in modern trade: a) Key Accounts i.e. Tesco, Carrefour, Giant and Juscob) High traffic outlets such as Econsave, The Store, Mydin and Bintang Groupc) Convenience stores i.e. 7 Eleven and Bison d) Petrol mart such as Petronas, Shell, BHP, Caltex Improve on the sales and distribution on company’s range of products in the modern trade Initiate and negotiate thematic promotion activities at leading outlets in line with the company strategies  Conduct market survey on competitors’ performance and promotional activities Analyze sales results and implement measures to improve sales performance  House brand development and negotiation with potential customer

Reporting to National Key Accounts Manager and assist by 1 Key Account Representative in Klang Valley and work closely with Area Sales Manager in Ipoh and Johor Bahru : Overall accountable for sales and trade returns for the products range in Jusco accounts, which inclusive of Gerber, Ovaltine & Twinning, Wrigleys, Kelloggs,Kjselsens Butter Cookies and 3M. Planning and execution of promotional activities for the product range in charged Negotiation of Trading Terms and ensure all terms has been fully accounted for and fulfilled Promptly settlement of trade dispute  Work closely with principals to ensure brand objective has been achieved and all marketing activities has been executed accordingly Transferred to manage Cerebos agency (Brands Essence of Chicken) in Oct 2006 when the company acquired the business. Overall in charge of the sales operation of traditional trade in Klang Valley include of 5 key wholesalers, Chinese medical hall, independence pharmacy, independence supermarket, mini market and retail outlets.  Identify and implement strategies to achieve distribution objective in lower trade. Initiate incentive scheme for wholesaler manage inventory control and debt collection for wholesaler. Manage, motivate and lead 5 sales representative for achieving the sales & marketing directions of the company.

Report to National Key Account Manager and responsible for:  Accountable for achieving sales target for the accounts assigned for product ranges carried by the company (Carrefour, Giant, Guardian & Watson)  Planning and control of all strategic marketing activities to achieve the annual business plan  Ensure excellence in execution for all trade marketing activities Managing the sales team comprising 6 sales representatives for Giant account, 2 sales representative for Guardian and Watson in Klang Valley Negotiation of trading terms and conduct business review with key accounts Expand product penetration via new product listing in key accounts Manage credit control and debt collection  Work closely with the Area Sales Managers throughout Malaysia to ensure the excellence execution of promotional activities

Report to National Key Account Manager and responsible for  Accountable for achieving sales target for the accounts assigned for product ranges carried by the company i.e. Carrefour, Tesco and Makro)  Planning, execution and control of all strategic marketing activities to achieve the annual business plan  Coaching of 2 general merchandiser and 3 exclusive merchandisers Assist in negotiation of trading terms  Expand product penetration via new product listing in key accounts Manage credit control and debt collection  Work closely with the Area Sales Managers throughout Malaysia to ensure the excellence execution of promotional activities Assist National Key Account Manager in presentation and business review

Joined in 1998 after graduation and was posted to Sunway branch as Management Trainee. After nine month of traineeship program, was appointed as A&P Executive responsible for all advertising & promotion activities for the company.Key job functions included: Co-ordinate with advertising agencies, complex management, merchandising department and store operations personnel in developing and implementing thematic promotion. Develop in store merchandising materials for all business unit Co-ordination and concept development for press ad and monthly in house mailers with advertising agencies  Ensure execution of sales promotion activities by the store operation  Evaluation of thematic concourse promotion