Working as a general manager in marketing and corporate communication involves orchestrating the symphony of messages Brandix sends out. From shaping brand narratives to overseeing PR strategies. It's a role that demands a keen understanding of market dynamics, a knack for storytelling, and the ability to navigate the ever-evolving landscape of digital media. Juggling multiple responsibilities, I find myself both crafting the big picture strategy and fine-tuning the nuances of how Brandix is perceived. It's a dynamic, challenging, and rewarding position where each day brings new notes to compose.

Athilco intends to provide customers with quality sports products and help maximize the athletic performance by accomplishing physical and mental goals. Athilco will provide customers with knowledgeable staff that enjoys working in an athletic atmosphere. Athilco will be in an approximate radius close to Colombo with intentions of expansion to places of high concentration with health-conscious individuals and a devoted following to both high school and college athletics as well as weekend warriors.

• To build marketing programs to support marketing objectives across different channels and segments in support of Virtusa’s overall strategic marketing plan• To Market through various channels and segment databases working with large data sets• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics and way forward• To evaluate the impact of digital marketing programs in achieving their stated objectives• To propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications• To partner with creative teams, other internal stakeholders, and external agencies and vendors• To lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes to achieve overall success• To work with the other marketing teams, other internal stakeholders, and external agencies and vendors• To manage and execute overall digital and social mediums including PPC

• To build marketing programs to support marketing objectives across different channels and segments in support of Virtusa’s overall strategic marketing plan• To Market through various channels and segment databases working with large data sets• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics and way forward• To evaluate the impact of marketing programs in achieving their stated objectives• To propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications• To partner with creative teams, other internal stakeholders, and external agencies and vendors• To lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes to achieve overall success• To work with the other marketing teams, other internal stakeholders, and external agencies and vendors• To manage and execute overall social mediums

To work as part for a large account or several small accounts. Work closely with the CEO & Senior Business Directors Responsible for day to day operations & execution of planning & strategy Responsible for plan creation, time line, and budget control Work closely with senior members of the client and the Wavemaker team Expected Work – Digital Media Strategy, Operations & Planning To be the clients, advisor and coordinator for all and any digital media related activities. Ideations, planning and execution for all digital media related campaigns for Wavemaker Sri Lanka clients. Close integrations with Wavemaker client leads, planners and buyers in order to ensure a seamless integration between traditional and digital activities. Build the trust and respect as a true professional and digital media expert amongst the Wavemaker Team first and then the client’s. Analysis and Report Responsible to use appropriate software and tools and thereby create accurate plans and reports To provide and analyze data required for strategy presentations Provide data and inputs for category competitive reports for clients To provide mid-campaign evaluation and take corrective action as required to ensure that campaign deliverables are met To alert client timely if there is likely to be a campaign delivery shortfall and take course corrective action in alignment with client Perform ad-hoc and other job-related duties as assigned.

To work as part for a large account or several small accounts. Work closely with General Manager & Senior Business Directors Responsible for day to day operations & execution of planning strategy Responsible for plan creation time line and budget control Work closely with senior members of the client and the Maxus team Expected Work – Digital Media To be the clients, advisor and coordinator for all and any digital media related activities. Ideations, planning and execution for all digital media related campaigns for Maxus Sri Lanka clients. Close integrations with Maxus client leads, planners and buyers in order to ensure a seamless integration between traditional and digital activities. Build the trust and respect as a true professional and digital media expert amongst the Maxus Team first and then the client’s. Analysis and Report Responsible to use appropriate software and tools and thereby create accurate plans and reports To provide and analyze data required for strategy presentations Provide data and inputs for category competitive reports for clients To provide mid-campaign evaluation and take corrective action as required to ensure that campaign deliverables are met To alert client timely if there is likely to be a campaign delivery shortfall and take course corrective action in alignment with client Perform ad-hoc and other job-related duties as assigned.

- Digital Marketing- Social Media Marketing and analytics- Sales Analytics- Lead Generation- E-Commerce- Content creation- Customer Relationship

I was involved in the intensive 1 month internship that was hosted by attune consulting. Taking part amongst various departmental functions that took place at attune along with briefs and programs with the parent company MAS holdings. I was actively involved in organising a charity event for the cause named "Trail", a cause for cancer.In this internship i got the opportunity to understand and bring into practice the roles of - Sustainability- Marketing- SAP Value creation- E- Commerce- Human Resource- CSR- The importance of sports and extra curriculums

* Research feasible study points in Malaysia* Actively work with Foreign University delegates* Guide Students to potential career pathways* Provide Academic and non academic support* Host, manage and organise events* Digital Marketing