Leading Digital Transformation at Obaja Tour since 2018.I spearheaded the transformation of the company into a Hybrid Travel Agent, ensuring we stay ahead in the fast-evolving travel industry by integrating cutting-edge technology and digital solutions.1. Manage of Omnichannel Communication (OBIE)I oversee the Obaja Interactive Center (OBIE), a robust omnichannel digital communication service that enhances customer experience by offering seamless, responsive support across all channels.2. Lead Architect of Obaja Booking System (OBS)I manage the development and operations of OBS, our internal booking platform that consolidates travel products, including flights, hotels, trains, and travel insurance, providing a unified booking experience.3. Creator of Obaja MARS (Membership and Reservation System)Inspired by hospital's CRM system. I designed and implemented Obaja MARS, our all-in-one CRM, tour booking system, and membership platform, empowering both customers and the company with real-time membership updates and streamlined reservations.4. Website ManagerI lead the management of Obaja Tour's website (desktop and mobile versions), ensuring an intuitive and user-friendly interface that maximizes both engagement and conversion rates.5. Digital Support for SubsidiariesI provide digital guidance and support to all Obaja Tour subsidiaries, ensuring they are equipped with the latest technology to drive operational efficiency.6. Strategic Technology LeadershipI consistently ensure that Obaja Tour remains at the forefront of technology, staying up-to-date with the latest digital trends and innovations to maintain our competitive edge.

1. Driving Digital TransformationSpearhead the development and implementation of systems that streamline Umrah and Hajj operations, ensuring the seamless integration of technology across all business processes, from bookings to customer service.2. Leading Digital Marketing StrategyDevelop and execute comprehensive digital marketing strategies, leveraging websites, social media platforms, and digital advertising to expand the group’s online presence, increase engagement, and drive growth in the religious tourism market.3. Business Development and Growth InitiativesIdentify new market opportunities and strategic partnerships while leading efforts to grow the business, with a particular focus on modernizing customer experience through digital platforms, automation, and innovative service offerings.

1. Digital Marketing LeadershipOversee and execute comprehensive digital marketing strategies to drive brand visibility, customer engagement, and revenue growth through effective online campaigns, social media management, and content development.2. E-commerce and Website ManagementLead the development and optimization of the company’s e-commerce platform and website, ensuring a seamless user experience and maximizing online sales conversion across multiple channels.3. Pioneering Online Travel System DevelopmentPlayed a key role in positioning Smailing Tour as one of Indonesia’s first non-OTA travel agents to implement an online travel system, driving digital innovation and elevating the company’s competitive edge in the travel industry.