Former Founder & CEO of Tnuva USA, the North American branch of Israel's largest food company. Since 1998, I have been leading the establishment and operation of this successful venture, gaining expertise in bridging the gap between global business cultures and the American market. I have a strong track record of developing and executing strategic plans, creating and launching new products, and expanding market share and brand recognition.As a leader and a mentor, I have built and guided high-performing teams, implemented cutting-edge technology solutions, and optimized operational efficiency and profitability. I am passionate about surpassing capabilities, delivering value to customers, and learning from diverse perspectives. I believe that curiosity, compassion, and collaboration are the key drivers of success in any industry. Some of my career highlights include: Founding a US entity, building successful brands, securing global contracts with production plants, penetrating products into leading chain stores, and pioneering the launch of Wrigley chewing gum into the Israeli market.