• Rose to become CSO of BlueFocus Communication Group in 2017• Joined BlueFocus in 2013 and established the group's first strategic planning team, as CSO of BlueFocus Digital Marketing• From Oct 2017 to Jun 2018, reorganized and led the Creative Platform of BlueFocus Digital Marketing as its CCO• As the group's CSO, overall responsible for the strategy and planning ability enhancement in products, brand, business consulting, marketing and media planning and the construction of professional talent tank- Directly lead the Strategic Planning Center with Marketing Strategy Department Media Planning Department- Develop and put into practice his very own methodologies such as O5I (common thinking methodology), Brand Ambassador Funnel, etc.- Initiated Customer Intelligence Agent, the group's customer data visualization hub, with Big Data Department in 2015, and help to develop tech products while co-lead Certification of Data Analyst training with Chief Scientist• As the internally most reputable team, the SPC has contributed much to the Group's transformation away from PR business to marketing & tech driven business, especially in integrated marketing, digital marketing, media buying, CRM and tech & data driven products- Yearly work on around 500 projects for hundreds of clients on categories including IT, internet, 3C, e-commerce, game, automobile, sports, finance, entertainment, travel, F&B, maternity & baby, beauty, fashion, watch, energy, education, health care, etc.- Gained the group's very first order through integrated Marketing, digital Marketing, media buying, CRM, retail Marketing, sponsorship Marketing, etc.- Help to win the group's core clients like P&G, Infiniti, Microsoft and Volkswagen- Help to build business units like consumer goods, internet finance and gaming• From Jan 2016 to Feb 2018, built and led BlueFocus' Training Center and its online & offline training system

• Reported to Scott Kronick, President, North Asia• Established PR China's first strategy and planning team in 2011• As Beijing's head of Content@Ogilvy, led Strategic Planning Department and Creative Department to build practices on branding, marketing planning, digital planning, digital & social creative as well as content Marketing• Provided planning and creative services to top Marketing & digital clients of China, including Mercedes-Benz Marketing, Intel Marketing, Wrigley Digital, etc. • Led to win new top clients such as Mercedes-Benz China's Marketing counseling and Wrigley retainer • Developed new counseling tools such as the Brand Workshop tool (this tool now is still generate millions of RMB net profit for Ogilvy) providing branding services to Tissot, Oprea, CreditEase, Jiayuan.com, etc.• Provided free branding and Marketing counseling services to NGOs, including Half of Sky, Teach for China, etc.• Led to support other project clients, including VCA, Gucci Watch & Accessories, 91.com, Fender, etc.

• In Oct 2005, after an internal transfer from Ogilvy RMG of Ogilvy group, won Ogilvy PR China's 1st marketing leading agency contract from Nokia Marketing Greater China, and founded a brand-new non-PR team to serve Nokia Marketing Greater China on integrated marketing management, branding, etc. • From 2006 to 2009, as Nokia Marketing Greater China's in-house marketing consultant and its marketing agency leader, planned and led branding and almost all the hero products' GTM, which successfully drove Nokia China's business and brand image especially in music, fashion and youth, including:- Planned Nokia Music Brand, the 1st local and only lifestyle sub-brand in Nokia, only for one regional market, against Sony-Ericson in China- Led 3-year "Music gets me talking...音乐让我说" music branding campaign for all hero music products GTM during 2006 to 2009, fashion marketing campaigns of "时尚角度至上" for Nokia Supernova series GTM in 2007 and "褪尽浮华.钢显本色" for Nokia 6300 GTM in 2007, and a digital marketing campaign of "看我玩出彩" for Nokia 3500c GTM, etc.• From 2009 to 2011, led teams to serve top clients of National Consumer Marketing Group: Nokia, Google, JD and Jiaduobao on branding, integrated marketing, product GTM, digital & social marketing, consumer marketing and corporate communications, etc. Also played an essential planning role on existing clients and new business pitches in Beijing and Shanghai for National Consumer Marketing Group• Organized account teams after successful pitches of Jiaduobao (soft drink market leader in China) in May 2010, and JD in Feb 2011

• Managed co-workers from ad, PR, digital, CRM, event, creative and production disciplines to serve both international and local brands, including Apple, Volkswagen, TE, China Mobile, G-Net and Volunteer Beijing on branding & integrated marketing

• Directed the national marketing team in the localization marketing efforts of international brands, including Seagate, AMD, Supermicro and Sparkle, etc.• Planned this company's early own product brands• Developed the company's 1st retail marketing guide system for regional marketing departments and dealers

• Managed product marketing, retail marketing and promotion of South China• Planned and managed 1st launch marketing campaigns for Seagate Barracuda & Barracuda II and AMD Athlon, as well as 1st Go-to-Market of international brands Supermicro, Hercules and Aztech in China