Crafting names and stories for brands. Vocalizing meaning and positive impact on this noisy world.andJuliet is a brand naming & storytelling studio based in Athens, Greece. We are fascinated by the beauty, economy, and impact of narrative through a couple of words. Working hand-in-hand with some of the country's greatest designers we aspire to create meaningful brands that improve our collective reality. Our clients range from multinationals like Lidl, Sarantis, Apivita, and Unilever to local fashion, culture, lifestyle, and well-being outlets.If you are trying to bring your brand's inner greatness to the rest of the world, drop us an email at hi@andjuliet.nameWe'd be happy to work with you.

To create cross platform phygital (physical&digital) campaigns to introduce or further expand products and services. To manage, direct and inspire a team of creatives so they can come up with immersive ideas for communicational and brand growing objectives.

HopIn is a green, social and money saving app that provides real-time car-pooling service.It connects passengers and drivers who are going in the same or similar direction and want to share a ride. The application locates all the drivers or passengers around you, and gives you access to all the information you need in order to select the person you want to carpool with. At the same time it helps you cut down significantly on your transportation costs and relief the environment by taking more and more cars of the streets since more and more rides are now shared through HopIn.Responsible for: Community Building, ATL/ BTL Communication, Networking

Work highlights :- The Fastest Pre-Roll for Cosmote Telecom. The effective side of creativity as displayed in the numerous awards and the sky-high results.( http://cargocollective.com/yorgosgarefalakis/COSMOTE-4G-PRE-ROLL )- The Merenda Crunchy "Miracle" campaign. Exploding launch, miraculous results. ( http://cargocollective.com/yorgosgarefalakis/MERENDA-CRUNCHY-MIRACLE )- The Anytime Online Insurance “Sorrow” campaign. Pitch winner and quite an impressive launch, awarded for its creativity and its jaw-dropping results. ( http://cargocollective.com/yorgosgarefalakis/Anytime-Sorrow )- The mega hit campaign “Sima Cabana” for Cosmote. One of the most successful Telecom campaigns in the last few years, with results that overcame the rather optimistic primary targets in such extent that it set the standards for the category. (http://cargocollective.com/yorgosgarefalakis/COSMOTE-SIMA-CABANA)- The pitch winning, internationally adopted and award winning Sinomarin “Whale Campaign” for GNP Gerolumatos.(http://cargocollective.com/yorgosgarefalakis/Sinomarin-WHALE)- The awarded iPod Shuffle “Elvis-Lives” print ad.(http://cargocollective.com/yorgosgarefalakis/iPod-Shuffle-ELVIS)

Work highlights :-The awarded TVC “Ice Cream Crash” for STR8 Power Pro deodorant by Sarantis. A we-want-it-tomorrow brief, which was delivered, sold and aired in 8 countries. (http://cargocollective.com/yorgosgarefalakis/STR8-ICE-CREAM-CRASH)- The Cosmote commercials (“Cab Driver”, “Coach”, “Soldier”), which where so impactful that led to the creation of a new ad trend (as we in the team like to call it “The Layman’s Insight”). They had an important role in the establishment of Cosmote as the number one Telecom company in Greece, they also generated a writing style that was much mimicked and reproduced in the category, and won several creativity and effectiveness awards.- The TVC “Old Guys” for Cash Manager Program by Pireus Bank. My first TVC brief ever, which actually got me from trainee to copywriter in two months (my internship was supposed to last six months). It also attracted lots of earned media and gave me my first Ermis Gold.