Branda, a Techstars portfolio company, specializes in brand protection. As a Co-founder responsible for product marketing, I led the company’s expansion into the American market, focusing on email marketing and social media presence. I also developed and executed growth strategies across multiple traffic streams, ensuring a holistic approach to user acquisition and brand development.Responsibilities:• Spearheaded the product marketing strategy for the U.S. market, driving brand awareness and customer acquisition.• Managed email marketing campaigns, resulting in increased engagement and conversion rates.• Developed and executed a comprehensive social media strategy to bolster Branda’s presence in the American market.• Led targeted Google Ads and Facebook campaigns, driving significant client acquisition and brand visibility.• Collaborated with the development team to ensure the product offering met market demands and user expectations.

As a Data Analyst at MyFeature, an Adtech company, I focus on analyzing data to enhance ad performance and inform strategic decisions that drive profitability. Reporting to the company’s founders, I work with large datasets to optimize targeting, improve campaign outcomes, and maximize return on investment. I automate data analysis processes and develop dynamic dashboards for the Operations team, enabling real-time monitoring and decision-making. Additionally, I create dedicated dashboards for management, providing high-level insights that support profit-driven strategies. MyFeature specializes in expanding audience reach and providing publishers with solutions for content distribution across various digital advertisement platforms, driving growth and monetization opportunities.

Managed the full product lifecycle for comparison sites in the affiliate marketing sphere, from initial planning and execution to ongoing optimization. Led cross-functional teams across marketing, development, and design to ensure successful product launches and continuous improvement. Used data analysis and user feedback to identify growth opportunities, enhance user experience, and drive strategic product improvements. Collaborated closely with stakeholders to align product strategy with business objectives and maintain a competitive edge in the market.

Led the marketing efforts for Branda’s copyright protection service targeting Israeli small businesses (B2B2C). Managed end-to-end marketing strategies to drive client acquisition and brand growth.Responsibilities:• Strategic Marketing: Developed and executed a comprehensive marketing strategy tailored to the needs of Israeli small businesses, positioning Branda as a market leader.• Website and CRM System Development: Directed the creation of a user-focused website and built a custom CRM system to streamline client management, enhance service efficiency, and ensure high-quality support throughout the trademark registration process.• Digital Advertising: Led targeted Google Ads and Facebook campaigns, significantly boosting client acquisition and brand visibility.• Market Research: Conducted market research and user feedback analysis to guide product development and refine marketing strategies.• Cross-Functional Collaboration: Collaborated with product, design, and sales teams to align marketing efforts with business objectives.

Led a digital consultancy delivering web solutions, SEO optimization, and marketing strategies. Worked with clients from small businesses to large corporations like Priority Software and Nokia. Managed full project lifecycles, from strategy development to implementation and optimization. Focused on enhancing online presence, improving search rankings, and driving customer acquisition through targeted marketing campaigns. Collaborated with teams to integrate web and marketing efforts, delivering measurable growth.

As a Data Specialist at Priority Software, I optimized customer and internal data to support marketing, growth, and decision-making. Now open to work and looking for a new opportunity, I bring expertise in managing global recruitment efforts using data-driven methods and developing training content to enhance user support systems. I collaborated with cross-functional teams to align data analysis, recruitment, and training initiatives with business goals, contributing to overall company success.