As the CGO of Troc Circle, I set direction for Central Europe business with a focus on business transformation, business execution and growth generation.

Troc Circle is a pre-seed fintech startup that offers an accessible netting solution for individuals and corporates. It allows users to net out their due payments by offsetting receivables with payables.Developed the strategic go to marketing strategy for Troc Circle Defined the milestones for growth and started implementing themResearched and defined target audience per vertical Defined the metrics for the brand positioningTook full ownership of the online presence Started leads for pilotsPromote Troc Circle as a game changer and innovative startup to the press and public communication.

Aleph Boutique Hotel is a four-star Boutique Hotel located in the historical city of Byblos.Increased hotel revenues by 35% and decreased the operational costs by 28%Developed Aleph Boutique Hotel’s financial model to help evaluate the hotel's feasibility and performed quarterly P&LPartnered up with local and international OTA and travel agencies to increase hotel's sales during low season; pitched the hotel to corporate companies for their business meetings to ensure a minimum number of conferences per annumRestructured the service staff and the kitchen staff which improved the communication between the front of the house and back of the house Redesigned the hotel’s rooftop menu and performed menu engineering and food costingRestructured the purchasing department and developed new relationships with suppliers

Led responsibly the hotel operations from human resources, housekeeping, security, front desk, and food service to day to day operations Oversaw the renovation project of the hotel premises and the rooftopDeveloped and implemented a new sales strategy that ensured a minimum occupancy of 60% during the summer seasonEnforced a new customer service standards and procedures and carried out a customer survey to determine customer satisfaction Improved the booking.com rating from 7.6 to reach a score of 8.2

Add-Mind owns and operates top-notch award winning restaurants, bars and clubs in the MENA Region.Performed several researches into market structures and dynamics, competitor strategies, and customer needs Identified new business opportunities, definition and implementation of growth strategies, and optimization of corporate performancesDeveloped food menus, performed menu engineering and food costing for existing outlets and new outlets Performed P&L analysis for existing and new outletsProvided support to the food and beverage group manager Name of the Supervisor: Mr. Emile Razzouk