My objective is to synchronize paid acquisition (front end) with funnel optimization (back end) to efficiently achieve a desired KPI through a holistic process. I founded an agency & secured a high profile client to help scale their health & wellness brand. I built a direct response marketing machine from ground up for Mars Inc, outsourcing and managing a team to execute paid search/social campaigns to reduce CPA by 1000%. I spear headed the landing page and site optimization process to configure the most effective funnel, and we successfully increased the site's CVR by 300%.In a separate project, I built a funnel using a sms automation sequences that targeted nurtured leads, which generated $15k profit/day with 500% ROI. It scaled consistently for 9 months & netted $3MM in rev ($2MM profit). I was fortunate enough to crush an Arbitrage Funnel 8 years ago with a fellow Growth Hacker to begin my journey. I will continuously test and make data driven decisions. Email: tom@matadors.coSkype: tahn123