Public Relation Draft annual PR calendar.Coordinate monthly press release, PR shooting, to make sure maximize exposure.Establish and build good relationship with important media to maximize brand exposure and press value in higher standard, in both tier 1 and tier 2.Identify editorial schedule and to make sure appropriate merchandise is being selected; ensure borrow merchandise procedure is adhered to company policy.Oversee editorial calendar, responsible for press kit… Show more Public Relation Draft annual PR calendar.Coordinate monthly press release, PR shooting, to make sure maximize exposure.Establish and build good relationship with important media to maximize brand exposure and press value in higher standard, in both tier 1 and tier 2.Identify editorial schedule and to make sure appropriate merchandise is being selected; ensure borrow merchandise procedure is adhered to company policy.Oversee editorial calendar, responsible for press kit request, translation approval and press pitching management.Review and submit monthly editorial value and productivity report on timely basis.Digital Marketing Work closely with digital agency to do the Yearly and monthly digital marketing plan.Brand owned channels maintenance and KPI tracking: weibo and wechat.SEO & SEM management.Digital campaign planning, execution and effect monitoring.Supervise Weibo & WeChat returns, regularly report and optimize digital media editorial. Celebrity seeding plan and ROI management Identify suitable celebrities and KOLs for each campaign to meet brand objective and business goal. Event Management Develop press event and customer event calendar to support brand communication and business growth needs. Vendors evaluation, and management Lead agency brief meeting and oversee creative ideas development and implementation. Trade Marketing Work closely with sales team to conduct trade marketing plan and strategy.Coordinate with each store and make sure to utilize all tools to communicate the activities to consumers. Develop program for each door, execute promotion, allocate gift, communicate to product team to prepare direct mailer, handout card, brochure, etc., Track sales result and take actions based on the sales performance. Show less

Digital Marketing1,Social media (Weibo & Wechat) account maintenance.2,Setup Weibo & Wechat.3,Make and send online brand brochure regularly.Public Relation1,Develop and handle the media of food & beverage, lifestyle, travelling and feature.2,Plan the marketing event to enhance the brand reputation.3,Send monthly newsletter to media.Retail Marketing1,Responsible for showroom display.2,Know more about potential customers and distributor.