[Marketing Strategy]- Plan and execute marketing plans by categories- Conduct surveys to analyze brands, products, and consumers- In charge of writing and sharing monthly trend report- Developing marketing directions by analyzing sales, consumers, and market data[Brand/Product manager]- Build a brand strategy for ZERO brand, the first sugar-free confectionery brand in Korea- Set both short and long-term business and product goals- Develop and launch sugar-free and sugar-content-free products- Plan the theme for TV ads and social media content to raise brand awareness- Analyze sales and market, and seek opportunities for new sugar-free products

Product manager(PM)- Developed and executed innovative campaigns, focusing on healthy, functional, and plant-based products- Expertise in both B2C and B2B products-Actively collaborated with retail and food distribution companies and developed exclusive products for each channel- Main English communicator of Jamba brand with the US headquarter and assisted in C-level meetings- Broadened a business category to RTD juice and protein smoothies- Worked under time pressure to meet the planned campaign launching date and product manufacturing timeline- Planned social media content and in-store promotions to create a buzz - Improved products’ COGS and profits by adjusting recipes and localizing imported ingredients- Analyzed sales data and planned the expected monthly and yearly sales target- Renewed brand creative content including design guide, digital menu board, and in-store POP