Young Sang Song Email & Phone Number

Seoul, South Korea

- Build and develop various annual brand strategies to increase brand awareness and drive customer engagement - Track and report monthly KPIs to improve ATL and digital marketing performance, focused on efficiency- Responsible for conducting research relating to the consumer, brand, category and competitors’ strategies to identify trends and opportunities, informing product development - Lead communication cooperated with internal partners such as digital solution teams,… Show more - Build and develop various annual brand strategies to increase brand awareness and drive customer engagement - Track and report monthly KPIs to improve ATL and digital marketing performance, focused on efficiency- Responsible for conducting research relating to the consumer, brand, category and competitors’ strategies to identify trends and opportunities, informing product development - Lead communication cooperated with internal partners such as digital solution teams, creative teams, and media teams & external partners such as many creative agencies and media partners Show less

Seoul, South Korea

- Investigated and analyzed market trends and consumer reports > Created ‘2020 Digital Campaign Review’ & ‘2021 Trend Report’- Made annual campaign proposals and for ‘2019 & 2020 Coca-Cola’s Core Creative Idea’ and developed advertising strategies > TVC & Digital: 2021 Powerade, 2020 Minute Maid Cocogumi, and 2019 Minute Maid Fiber- Managed collaborative projects with a global artist to create ‘2020 Powerade Special Package'- Served as the first tier as… Show more - Investigated and analyzed market trends and consumer reports > Created ‘2020 Digital Campaign Review’ & ‘2021 Trend Report’- Made annual campaign proposals and for ‘2019 & 2020 Coca-Cola’s Core Creative Idea’ and developed advertising strategies > TVC & Digital: 2021 Powerade, 2020 Minute Maid Cocogumi, and 2019 Minute Maid Fiber- Managed collaborative projects with a global artist to create ‘2020 Powerade Special Package'- Served as the first tier as both internal and external contacts for all problem-related issues requiring strategic resolution Show less

Seoul, South Korea

- Engaged in War Room Project (Budweiser’s marketing for 2018 FIFA World Cup) as a digital team director > Contributed to receiving the most likes, comments, and shares on social media during 2018 FIFA World Cup period- Conducted the MINI’s CSR Campaign, which is called '2018 Art in the City Project with MINI’- Coordinated all-digital campaign execution on launching a new vehicle model, ‘MINI DOMINICK’ edition

Seoul, South Korea

- Responsible for brand development strategy, product planning, and brand marketing > Launched a new brand of brake pads for cars- Founded Best Brothers Parts branch in Cerritos, CA for automotive aftermarket business and operated it until the early 2016- Extended supply chain and distribution channels (WorldPac, Interamerican Motor Corporation, The Part Authority, Europarts)- Examined chemical products and potential hazards in order to comply with A Material… Show more - Responsible for brand development strategy, product planning, and brand marketing > Launched a new brand of brake pads for cars- Founded Best Brothers Parts branch in Cerritos, CA for automotive aftermarket business and operated it until the early 2016- Extended supply chain and distribution channels (WorldPac, Interamerican Motor Corporation, The Part Authority, Europarts)- Examined chemical products and potential hazards in order to comply with A Material Safety Data Sheet legal requirement Show less

Experienced in both stage and musical theater acting, talented at portraying diverse characters.