Ariel Yang Email and Phone Number

SEE DIGITAL GROUP is China's leading RED/DOUYIN/BILLIBILLI/WEIBO vendor agency to help platformcreate millions of content across all categories, also the well acknowledged brands partner(luxury/beauty/urban lifestyle, etc.) to make alive content to commerce.Started from an agency role, managing a team from the number of 20 to today's 300 company total employee across 3 offices in Shanghai/Changsha/Hangzhou, SDG well expended the business from service vendor to owning 2 incubated brands, kept generating a steady 20% sales growth on quarterly basis (as what being reported to the VC and board), lastly and most importantly innovated a game-changing opportunity in managing influencer marketing- a SAAS tool and service. As the co-founder with the team for over 4 years, worked closely with founder to achieve:-rapid changing company strategy that can flow with industry opportunities , mainly focusing onbusiness innovation and measure-able results that able to generate both company profits andlongterm strategic benefits.-people management and team function optimization, SDG is filled with extreme energetic young professionals with an average age of 25, smart management is an ongoing topic especially when team is full of creative talents that are artist-minded and less loyal.-influencer incubating plan, inclusive virtual avatar and various bundle plan.-company pilot program to A/B test facebook marketing/SEO and TIKTOK commerce/Amazon US push ads buying plan.

Joined the team in its pre-A round under the fact that both company and brand still been recognised as the copycat of Casper (a world leading DTC mattress company), sales revenue was outstanding and heavily potential, direct competitors from Tmall/Douyin/Red were intense and scattered, China's mattress market were desperated to merge a leading giant in early 2019. As the head of marketing, the main contributions I have made to the team and brand can be concluded inclusive:-initiated month-long consumer focus group/interactive CRM and landed on a 30-days free trial sales program-launched brand campaign of "science sleeps well"-modified product manual into a brand lifestyle magazine-built internal marketing communication SOPAs many other typical start-up team, when aim one purpose, core team must always be ready to take over left over works and hands-on tasks, especially many are cross-functioned, so I would not describe my responsibility is limited in marketing section, but to really utilise all segment into one end goal, no matter its product research or factory tour or even customer call-centre service.

Roled as planner, especially being involved in many of Weber's China digital business across consumer brands/corporate communications/government affairs, being able to communicate with many management level clients brought a whole different landscape up front. Meanwhile, the three years was just the beginning of China's digital marketing tends to be functioned as performance marketing dealing.As the strategic planning head for clients including Nestle Dolce&Gusto/Amazon Kindle/Ocean Spray/BYD/Mastercard/Bank of China/Hollister/Tory Burch, etc., firmly took account team to built up best practice from time to time, especially dedicating on developing approaches to new user acquisition.

Recruited to be Beatsbydre (the headset brand) community manager, later on managed Shanghai Disney Resort grand opening campaign, to make happen everything from zero to all localisation related social effort.The precious experience earned at W+K Shanghai set a big milestone for my career path to make certain the fast emerging social approach contributes one holistic storytelling along with branding.-planned Beatsbydre brand co-op with Voice Of China.-day to day managed Beats social performance inclusive social campaign allocations-lead and well managed KOL campaign of family visiting SHDR-set up SHDR social guidebook

Working for my college time dream company as my first full-time job to kick off my career path was always been my biggest pride, though fresh graduated with no working experience in print media, nor academic background of financial journalism, I have successfully built up several industry known showcases, for instance,-managed CBNweekly Weibo/Wechat social accounts from content production to platform strategy, achieved a rapid follower number boost from 20,000 to 220,000 within a year, made CBNweekly top 5 fast-growth follower community among China news media. -worked for CBN media group channel marketing, also helped trade-in other media buying.-conducted 2 close-door panels and monthly small-scale with-audience workshops.-well executed CBNweekly yearly biggest event of "Innovation 50" annual awards.-produced an archive of 50 short-videos.

As one of Disney Cast Member along with its worldwide program "International College Program", had been working in Walt Disney World providing world top class customer service through a constant internal rotation over different functions as merchandise, operation and food service.