strategic/design thinker with a diverse background in design management, consulting, and entrepreneurship.My career began in architecture, where I developed a holistic approach to problem-solving, seeing the broader context.Then I have gained extensive experience in consulting for startups and SMEs, working across various industries. My role involved crafting business strategies, enhancing services, and helping companies grow by developing innovative solutions that align with their core strengths and market opportunities.Driven by a passion for data-driven decision-making, I founded a sports data startup focused on making professional-level analytics accessible to amateur basketball players. I sought to bridge the offline and online worlds, creating a seamless experience for users that blended real-time data collection with actionable insights. This venture taught me the importance of the value of bridging online and offline experiences.