- Owning the digital roadmap and managing the full lifecycle of products and new website features for startup DTC sustainable clothing brand, Albaray. - Expertise in the Shopify ecosystem – from eCommerce and content management and merchandising products to creating custom front-end design (HTML / CSS) and implementing apps.- CRM and Email Marketing management; from concept to delivery on all automated Flows and BAU campaign emails using Klaviyo.- Segmenting the database to conduct targeted sends and increase conversion. Optimising database growth via signup forms on the Albaray website, collaborating with like-minded brands on email competitions and lead generation campaigns on Meta. As well as customising the native Shopify transactional emails to ensure a seamless brand experience.

- Managing end-to-end creation, planning and execution of all email campaigns across four markets- Producing-weekly, monthly and campaign driven KPI reporting using Google Analytics- Customer segmentation for activation, engagement and nurture communications- Working to strict deadlines by communicating efficiently across the creative, copy, trade and CRM teams

In charge of scheduling prize draws across Instagram, Twitter, Facebook, engaging with entries across all platforms, selecting and contacting winners, reporting to measure campaign success.

Editing product images in Adobe Photoshop for the annual Beauty Bible Awards

Creating content for the Beauty Bible Instagram account, scheduling posts via Hootsuite, engaging with beauty community, running prize draws

Planning out news bulletins and promotional email campaigns, creating assets for email marketing, building templates from scratch in Klaviyo, analysing and segmenting a large mailing list, creating email 'flows' based on a customer's website journey, analysing data and reporting campaign success.

Responsible for creating content for social media platforms (IG, FB, TW), creating a social posting schedule, photographing products, scheduling daily posts via Hootsuite, engaging with perfume community, running social campaigns and prize draws, creating GIFs for Instagram stories, conducting the #smellfie 2021 viral campaign for International Fragrance Day.

- Proficient in using Shopify Plus platform and multiple apps- Front end design and landing page creation- Responsible for all email marketing (BAU and automated) across 4 markets using Klaviyo Supporting the eCommerce Director with optimising the world's largest BMX bike online store; including product launches and promotions-Analysing the customer journey for email marketing and to improve CX and UX overall

- Working in the client services team - the ‘middle (wo)man’ between developers and clients - helping to translate technical terms, solve client website issues and training clients on the company’s in-house CMS system- Responsive website design and creation of SEO-optimised landing pages- Social media, PPC and email marketing management Creation of monthly marketing and SEO reports

SEO orientated blog posting, creation of in depth white papers for vacation rental marketing, social media management (Facebook, Twitter, Pinterest), Wordpress, basic HTML, landing page creation, data entry, monthly lead generation report, link building, website translations, ensuring that the website is fully functioning, working as part of a team to meet targets, keeping up-to-date with industry news.

Managing Facebook and Twitter accounts, copywriting, SEO orientated blog posting, assisting at startup events, keeping up-to-date on startup industry news.

Writing articles on lifestyle, travel and fashion, managing 'Top 10' column, compiling interview questions, promotion using social media (e.g. Stumbleupon, Twitter, Facebook, Hootsuite), researching relevant topics to write about and keeping up-to-date on news and trends, use of WordPress, emailing bloggers and potential advertisers, working to strict deadlines.

Producing copy for feature pages, proof reading, editing existing content, HTML, SEO, CMS.

Working under high pressure, trained in making coffees, waitressing, responsible for opening and closing coffee shop, 
promoting brand name, stock control, merchandising, setting up in store promotions, cash handling, general customer service, working as part of a team to deliver a positive experience, communicating with general public.

Basic use of Excel, general office duties, creating weekly customer letter, customer enquiries, use of social media to promote healthy living, assisting in packing of fruit and vegetable boxes.

Photography, photo editing tools, communicating with general public especially children, cash handling, stock control, teamwork, meeting deadlines.

Meeting required targets and deadlines, working in a high-pressure environment, dealing with difficult customers and inputting data.