(1) Restaged the “g&h” Body care brand - Optimized the product portfolio and localized brand communication through profound consumer segment research- Provided inputs and insights for developing new products and product claims based on clinically proven data and artwork- Established a multi-sensory offline experience integrating visual, scent, texture and mood elements at nationwide offline stores- Outstandingly implemented releasing online/social consumable contents that enhances sensory engagement (2) Successfully launched "Artistry Essential Oil" product line through a holistic marketing campaign- Designed product portfolio and pipeline management through profound understanding local consumer market research- Lead to develop marketing assets (Hero video, Key Visual, social contents) by reflecting local consumer insights- Collaborated with a ceramic potter artist to create brand-limited goods that helped establish a premium brand positioning- Designed flagship stores and offered consumer event (essential oil classes with sampling) to highlight the product's value(3) Launched 2030 targeted new brand “n by Nutrilite” and GTM strategies plan and execution.- Co-worked with the global brand team to establish brand guidelines with brand messages, attributes, concepts, and campaigns.- Set and developed 14 SKUs of product portfolio based on the brand attributes. Then exported to 5 Asian countries.- Planned yearly contents calendar and developed more than 400+ brand contents (key visual, advertisement videos, SNS contents)- Set the brand target KPIs (new purchase, key target purchaser, continuous purchase, etc.) and provided insight for the global dashboard.- Designed the brand GTM strategy including offline experiential pop-up stores (Seoul, Busan) and Instagram digital campaign.