•Responsible for all managements and operations for Bobii Frutii, a business consisting of 3 operating units (Bobii Frutii International Co. Ltd, Bobii Frutii Service Co. Ltd and Bobii Frutii USA) and integrated 3 operating units into one dynamic organization by establishing common mission statement and corporate value system• Managed and employed 20+ staff from various backgrounds of skills, work experience and ethnicity• Expanded Bobii Frutii to 6 countries which includes the U.S., Canada, Singapore, Japan, China• Directed R&D team to design over 200 products in 7 markets• Won "The Best Creative Product Award in F&B Industry", and awarded by Taiwan Vice President Lai Ching-Te• Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability. One such strategy drove store sales growth of 30% and increase market share of Japanese tourists’ in YongKang Street• Blueprinted public relations strategies resulting in 3 million free, annual media impressions• Implemented company’s most successful sales promotion resulting in record customer traffic increase of 250%, comp salesincreases of over 400% and profit increases of nearly 300% in 3 months• Partnered with FOX, Uber, lululemon, ShinKong Mitsukoshi, BenZ, Estee Lauder, CLARINS, BMW, Dentsu to plan and run 50+ strategic cobranding campaigns to help each other achieve objectives• Conceptualized and designed interior, decorated, visual communication includes website, menu, flyers, posters, brochures• Wrote Franchise Disclosure Document, a legal document which is presented to prospective buyers of franchises in the pre-sale disclosure process in the United States• Helped 2 Taiwan F&B company to write FDD and registered in the United States successfully

• About Me I am the CEO at ShinGen Enterprise, a dynamic company at the forefront of introducing world-renowned food and beverage brands to Taiwan. My passion lies in cultivating a culinary landscape that celebrates diversity and excellence, with a particular focus on propelling Japan's dashi-leading brand, Kayanoya, to new heights within the Taiwanese market.• Key Achievements & Initiatives Overseeing a Strategic Expansion:Spearheading the establishment of more than 12 pop-up stores annually, strategically positioned to enhance Kayanoya's brand visibility and engagement with the Taiwanese audience.🌟 Collaborations with Leading Partners:Forging strategic partnerships with prominent organic shops in Taiwan, seamlessly integrating Kayanoya into the organic food market, enhancing its reach and resonance among health-conscious consumers.🌟 Michelin-Caliber Collaborations:Pioneering co-branding events with Michelin-starred restaurants in Taiwan, merging culinary expertise with the unmatched quality of Kayanoya dashi, captivating the taste buds of gastronomes across the region.🌟 Prestigious Department Store Collaborations:Collaborating with Shinkong Mitsukoshi, FarEastern Group, a leading department store, to showcase and promote Kayanoya products, elevating the brand's presence and accessibility to a discerning clientele.• Future Vision & MissionIn my role, I am committed to unlocking new avenues for Kayanoya's growth, fostering strategic alliances, and leveraging my expertise to create unparalleled experiences for the Taiwanese culinary landscape. I aim to make Kayanoya a household name, celebrating its unique essence and heritage while enriching the palates of the Taiwanese community.Let's connect and explore how we can collectively revolutionize the food and beverage industry, one dashi at a time.