hddn(hidden figures inc.) is a creative group that designs new future experiences. We are the multi-disciplinary design/development group that has led consulting project in various fields with digital transformation companies and tech startup partners. hddn(hidden figures inc.) devises the concept of new services and products, designs and shapes the identity of the creative required in various clients' customer journeys and touch-points. We practically seek essential ways to… Show more hddn(hidden figures inc.) is a creative group that designs new future experiences. We are the multi-disciplinary design/development group that has led consulting project in various fields with digital transformation companies and tech startup partners. hddn(hidden figures inc.) devises the concept of new services and products, designs and shapes the identity of the creative required in various clients' customer journeys and touch-points. We practically seek essential ways to differentiate a client via the integrated platform perspective on new business strategy, service product design, brand strategy, UX research, UI design, and ICT platform development based on understanding of market trend & customer behavior and inspiration of new technology(ai, blockchain, NFT, Digital Twin and etc.)Clients- Hana Bank, Shinhan AI, LG U+, Hyundai Motors Group (2023)- CJ OliveNetworks, CareOne, Samsung Card, SK telecom, HUMAX, Hoban(Pluxity), HealthConnect, Kornatus, s.Lab, DAEKYO, HealthMax (2019-2022) Show less

- AI-convergence curriculum build-up (2nd Semester, 2021)- Brand Design Methodology Class Lead (1st Semester, 2022)

SW Maestro https://www.swmaestro.orgThe SW Maestro course is the best startup build-up mentoring program of a government-supported project that leads the future of the SW industry by fostering creative and challenging SW talent : 1 year intensive mentoring and in-depth education by top SW experts(Mentors)The Ministry of Science and ICT(MIST) is a ministry of the Government of South Korea. It succeeds former Ministry of Science, ICT and Future Planning. MIST operates and… Show more SW Maestro https://www.swmaestro.orgThe SW Maestro course is the best startup build-up mentoring program of a government-supported project that leads the future of the SW industry by fostering creative and challenging SW talent : 1 year intensive mentoring and in-depth education by top SW experts(Mentors)The Ministry of Science and ICT(MIST) is a ministry of the Government of South Korea. It succeeds former Ministry of Science, ICT and Future Planning. MIST operates and supports the SW maestro course by the Institute for Information & communication Technology Planning & evaluation(IITP) Show less

Consulting 4 Development teams participated in the Second-year program of Apple Developer Academy for UX(User Experience) and BX(Brand Experience) Strategy and Interactive Design Improvement on each team's solution.

Clay inc. http://www.cl-ay.com Clay is a brand-focused creative consultancy led by a group of directors and trans-disciplinary designers with broad experiences in design innovation. Based in Seoul and New York, Clay has successfully collaborated with an array of global partners that encompass sectors of technology, food, fashion, cosmetics, hospitality, property development, to name a few. We strive to create a meaningful impact by envisioning genuine brand philosophy and offering… Show more Clay inc. http://www.cl-ay.com Clay is a brand-focused creative consultancy led by a group of directors and trans-disciplinary designers with broad experiences in design innovation. Based in Seoul and New York, Clay has successfully collaborated with an array of global partners that encompass sectors of technology, food, fashion, cosmetics, hospitality, property development, to name a few. We strive to create a meaningful impact by envisioning genuine brand philosophy and offering actionable design strategies.Expertise in
- Brand Concept, Brand Platform & Architecture, Visual & Verbal Identity, Brand Experience Design, Brand Guidelines, Spatial Branding & Design, Space Programming
- Creative Direction, Design Strategy, UX Research & Strategy, Service & Interface Design
, Product Design, Packaging
Works with
- Naver, Hyundai Motor Group, SK Telecom, SK Hynix, Kakao, Samsung Electronics, VIVO China, Amore Pacific, Unilever AHC, Maeil Dairies, GS Caltex, Phoenix Hotel, Nest Hotel Show less

• Defining, evaluating and refining all the POCs’(Point-Of-Contacts) user experience between customers and company with user-centered design knowledge and multi-disciplinary working environment• Designing services & device interface/experience in multi-touch points(Mobile Device, App/Web, ai, TV, Robot, Space and etc.)• Planning brand strategy to penetrating the life & tech market via design activities(creating kids/senior segmentation, CMF(color, material, Finishing) marketing)•… Show more • Defining, evaluating and refining all the POCs’(Point-Of-Contacts) user experience between customers and company with user-centered design knowledge and multi-disciplinary working environment• Designing services & device interface/experience in multi-touch points(Mobile Device, App/Web, ai, TV, Robot, Space and etc.)• Planning brand strategy to penetrating the life & tech market via design activities(creating kids/senior segmentation, CMF(color, material, Finishing) marketing)• Leading the various global projects with Top ICT partners(contents/platform/network/device domain) and IMC professionals : Google, Facebook, Apple, Naver, Samsung, LG, Sony, HTC, Blackberry, etc)SK telecom is the leading ICT company in ASIA, honored the best operator in MWC(Mobile World Congress) and best CSI(Customer Satisfaction Index) company for over 20 years in a row with remarkable Market Share(50%), Revenue(11 billion USD) in South Korea. *records in 2016 Show less

• Integrated Marketing Communication Consulting Company in Web & Media Business• Initiative practice for the Rich Media User Interface of interactive IPTV with the Government, Big broadcastings• Develop the 'Adaptive Personalized Website Design Tool Kit' for the productivity enhancement• Design consulting in the microsite(project website) for the marketing promotion with Samsung, BMW and hospitals

• Rich Media Solution Development Company, partnership with Sony and Microsoft• Evangelizing the User Experience Design Value and prototyping the strategy(Brand,Software,Website and Package) for the solution of ProDVD

• Co-founding the start-up company providing the on/offline portal service(e-mail,community,e-market and magazine)• The First Christian Online/Offline Portal Service Company for over the 2million subscribers in Korea