• Created and managed digital campaigns on paid search and social platforms such as Amazon, Walmart, Target, Pinterest,Google Ads, etc.• Managed Ads spend budget to achieve monthly and yearly KPIs with optimized ROI• Experienced in managing Amazon AMS campaigns in SP, SB, SD, SBV, DSP, and OTT• Conducted market research to identify target audiences across the lower to top funnel and develop relevant messaging• Analyzed campaign results and provided weekly+ reports with insights to optimize, test, and improve future campaigns• Utilized SEO and SEM techniques to improve website visibility and drive traffic.• Allocated resources by monitoring market trends and using data-driven insights to consistently secure a share of voice andmaintain a strong brand presence• Collaborated with the design team to create visually appealing and effective social media posts and OTT videos• Experienced in e-commerce sales and equipped with strong communication skills to build better relationships with partners

• Hosted an annual trading show, managing 10k+ buyers in US, 60+ companies and dealing with 3rd party related media• Connected and promoted trade between Korean small and medium-sized enterprises with USA to attract foreign investment• Constructed database 100+ each Korean and USA firms to market Korean firms to the best match of USA firms• Planning both direct and indirect marketing strategies to hold B2B meeting

•Organized and hosted an annual textile trading show to connect manufacturers with distributors in the US market•Implemented an email marketing strategy for a successful trade show by conducting thorough keyword research to ensure relevant messaging and audience engagement•Utilized A/B testing to optimize subject lines, email content, and call-to-actions to increase open rates•Effectively managed the email marketing budget, maximizing return on investment and delivering exceptional results for the trade show

Executive in Marketing & Social Media Tippie College of Business, University of Iowa• Published reports of activities and achievements of MBSA in social media biweekly• Coordinated biweekly a business meeting, hosting panel from three different business companies or organizations

Marketing & Admin Committee University of Iowa, IA• Organized campus-wide events by connecting 7+ of on-campus student organizations including internationals, targetingboth domestic and international students• Achieved $3,000+ in marketing two on campus events’ ticket sales

Dinning service

University Central Dance CrewPlanning and Directing Committee • Adjusted ~$1,500 budget planning and managed expenditures to secure $1,000+ balance in each semester• Clearly articulated proposal to school office to get a permission plus ~$1,000 of financial support by giving 10 minutes ofappealing presentation with power point twice of every semester• Managing relationship with school office and external relationship such as school media, and stage system professionals for all payroll and rentals

Correcting errors in distorted history of Korea in other countries' website and books or any other publications. Connecting publisher directly to fix and inform about the exact history.