Tyler Nall Email & Phone Number

Chicago, Illinois, United States

Best practices are the best until they're not. My job is to reinvent the way we activate media cross-channel using the best data and technology available in the market. Here, I focus my time on data collection, data management systems, data sources (0, 1st, 2nd, 3rd), and the appropriate interpretation of regulation. The data we take in and strategy we push out have relevance to nearly all paid and owned/organic opportunities. I have additionally taken up a passion for identifying and avoiding ad fraud.

Chicago, Illinois, United States

Greater Chicago Area

Lead client relationships for the agency. Helped brands use data better (better collection, better storage and organization, better communicated, etc.) so they could find and realize market opportunities (more precision, more relevant messaging, etc.)

Chicago, Il

Chicago, Il

Chicago, Il

Managing day-to-day operations of several key media accounts. Providing oversight and mentorship to a team of professionals across all media channels. Expanding our internal programmatic capabilities (technology and aptitude). Establishing processes to better manage workflow for basic, essential tasks. Developing stronger relationships with other agency disciplines (creative, account, production) in a way that yields better collaboration and ultimately better work for all.

Chicago, Il

Chicago, Il

Established the agency's paid programmatic digital media service while also managing all (traditional and digital) paid media campaigns. Responsible for leading the end-to-end process from discovery and strategic planning to ad delivery, optimization and reporting. Always working to improve the client experience (for example, ensuring media strategy and reports are conveyed in a way people can actually understand and use). Each campaign presents new opportunities to work hand-in-hand with other agency disciplines (digital, creative, etc.) to ensure each reaches its peak potential.

Grand Rapids

Managed long-term relationships between the agency and several client partners. Worked primarily to help those clients realize a vision for bringing their branding and marketing efforts to a new age.

Grand Rapids

Our agency merged with another firm. At this time I was able to grow my role within the agency yet again by becoming a full-time strategist. In this role I helped brands define and reinforce their position in the marketplace through a variety of tactics.

Grand Rapids, Mi

Worked my way up from an assistant to a genuine account executive. In this role I continued working directly with a number of clients; leading collaboration across agency disciplines to develop and manage campaigns. This a formative "push the bird out of the nest" role for me. I remember the fear of meeting a client 1-on-1 for the first time, presenting my first strategy solo, and having to walk that tight rope between client feedback and creative hopes and dreams. Even more, I remember the thrill and satisfaction of succeeding in those situations. I had a crush on advertising at school. This is where I fell in love.

Grand Rapids, Mi

My first advertising gig! I provided strategic and project management support to the account and media teams. I listened, learned and spoke up when I was able to provide real value. Eventually, I was given the opportunity to work independently on a small number of accounts. This all provided a solid foundation in writing strategy, making tactical and media recommendations, being involved with creative development/production and managing client expectations and budgets.

Greater Grand Rapids, Michigan Area

Production intern with the Kevin Matthews Morning Show. I answered phones and got made fun of on the air regularly, because that's the kind of thing they do to interns in these situations. I also managed the show's social media presence. Realizing the show's aging audience didn't understand the difference between "liking" and "sharing" I created and managed an effective "Learn to Share" campaign that helped grow our social audience.

Greater Grand Rapids, Michigan Area

Lead a team of 20 student warriors in the pursuit of total advertising awesomeness (National Student Advertising Competition). Did everything in my power to inspire the team to be thoughtful, smart, diligent, strategic, creative and silly. We had a great time, learned a lot and built a campaign that I'll still stand by today.

Greater Grand Rapids, Michigan Area

Managed day-to-day operations of a 14-screen movie theater. I took on many responsibilities while at the theatre. While managing the concession stand I worked with our corporate leadership to institute several new and effective inventory and waste control practices. While managing the projection booth I didn't break anything and watched thousands of movies. One of those roles was more entertaining than the other.