- Partnered with cross-functional leaders in Sales, Product, Services, and Engineering to define strategies aligned with corporate objectives, identify sales tactics, and produce effective resources to successfully deliver new products across the portfolio- Built the Return to Maintenance go-to-market architecture, establishing targeted audience segments and compelling messaging strategies that empowered the Renewals team to achieve 35% YoY growth- Orchestrated the development and go-to-market launch of a new product offering that fueled subscription sales, generating over 220 MQLs on launch day—a 175% increase above daily MQL targetsLeveraged customer insights from company’s channel partner network to uncover new sales growth opportunities, leading to a new product offering that expanded reach within eCommerce and entry-level markets- Revamped the company’s Renewals program in partnership with Marketing and Sales leaders, filling process gaps and enhancing messaging to drive significant improvements in YoY renewal rates- Created comprehensive sales enablement toolkits—including battle cards, product sheets, and presentations—that equipped the Sales team to effectively promote and increase adoption across the product portfolio- Revamped product portfolio positioning to align with corporate strategy and address customer pain points, creating solution-focused messaging that strengthened competitive differentiation- Guided Marketing activities through strategic leadership on go-to-market initiatives and pricing releases, ensuring alignment and impact in daily operations

Product Demand Strategy: Built and executed effective competitive marketing campaigns to drive product adoption, increasing total revenue by 20%- Defined product positioning and messaging to create captivating stories and content for each stage of the customer lifecycle- Developed the scope and marketing budget through sales forecasting and mapping the program needs against business timelines and objectives- Analyzed and presented campaign performance to key stakeholders, and leveraged insights to provide recommendations for fine-tuning the product strategy- Successfully launched targeted cross-channel outreach strategies, boosting lead generation by 30%Go-to-market Strategy & Execution: Gained execution buy-in from key stakeholders by delivering and presenting a comprehensive GTM plan- Organized and led strategy development sessions to establish product positioning, understand the current competition, and shape the narrative of our solutions- Maintained cross-functional alignment throughout the go-to-market process to ensure programs lined up with changing business needs- Established segment-specific messaging and integrated marketing channels to build memorable experiences for external audiencesMarketing Operations Manager: Collaborated cross-functionally with sales and product teams to align and execute strategic efforts for new product launches with business objectives- Launched a sophisticated marketing automation framework to measure ROI effectiveness and track real-time results to continually optimize campaigns- Partnered with sales to successfully launch field marketing campaigns, increasing new business opportunities by 25%- Evolved integrated campaign processes and operations by consolidating marketing systems to better streamline repeatable tasks and improve process efficiencies- Implemented and optimized end-to-end content marketing funnels that achieved a target goal completion rate of 20%

Content Management & Optimization: Executed a cross-channel content strategy to expand the brand’s digital footprint, resulting in monthly leads increasing by 25%- Produced compelling content (blogs, ebooks, videos, and more), leading the brand to rank in the top 5 of over 80 keywords organically- Led the production and execution of the integrated campaign calendar and email marketing programProject Leadership: Redesigned and launched an eCommerce website that achieved a total sales growth of 80%- Managed all content creation and drove team collaboration across cross-functional teams to ensure projects were successfully delivered on time- Leveraged consumer insights to construct a new site map that optimized customer experiences for both B2C and B2B audiences

Product Marketing Strategy: Partnered with VP of Business Development to develop and execute the go-to-market strategies, leading the company to gain its first paid customer- Supported lead generation efforts by producing content and collateral for various digital marketing channels including website, social media, and email marketing- Developed extensive sales enablement toolkits and assets to enhance sales outreach and account-based marketing initiatives

Market Insights & Analysis: Developed analytical skills through comprehensive market and competitive research to identify key industry trends and provide strategy recommendations

Campaign Development: Partnered with internal creative teams to conceptualize campaign creative direction and messaging that resonated with specific target audiences