Web BU team's mission is empower other BUs in three aspect1. Build organic growth with usable financial info2. Optimize high usability for user to convert into subscriber3. Integrate cross-BUs data into customer data platform to empower products.- Responsible and Drive for two product lines: Organic Growth and customer data platform.

CMoney builds fintech tools to empower 1.5+ millions users, also expands its business territory with innovative tools for Gen-Z.During the role in CMoney, William drive various aspect of initiatives from 0 to 1, until stable execution.Company-wide Project Management- Integrated Jira as company-wide project management tool within 3 months, enhance product requirements visibility by 20%.- Prioritized Backend Engineering work within 5 BUs, systemize task flow to ensure 95%… Show more CMoney builds fintech tools to empower 1.5+ millions users, also expands its business territory with innovative tools for Gen-Z.During the role in CMoney, William drive various aspect of initiatives from 0 to 1, until stable execution.Company-wide Project Management- Integrated Jira as company-wide project management tool within 3 months, enhance product requirements visibility by 20%.- Prioritized Backend Engineering work within 5 BUs, systemize task flow to ensure 95% coverage of priority indicator in every issues.- Implement Scrum methodology to AI Engineering team, release 4 increments for 3Bus within 4 months.(used to release 1 increments in a year)Company-wide Data Implementation- Empower product squads with 20+ data dashboard with AARRR methodology within 6 months.- Initiated and complete 100% coverage of data collection within 6 months with self-constructed event tracker, enhance data usability on member dimension.Innovative initiative- Release a new product(FanBar-a monetization tool for KOL) within 6 months, while constructing a cross-functional team from scratchOther Marketing enhancement- Built and optimized 6 marketing tools within 5 months to enhance velocity and efficiency of marketing operations.- Initiate and complete a marketing automation tool to enhance operation efficiency by 20% (unsubscribed member recall mechanism) Show less

PaGamO, The #1 gamification platform for k-12 education supporting >150k children in Taiwan. Product managementResponsive for acquisition and retention of subscription model on paid exercise.- Increased 17% shopping conversion rate by A/B testing and usability optimization.- Increased 16% of next-month subscription by designing a new app for subscribers.- Initiate, and define Northstar metrics to align business goals and customer experience.- Redesign sign-up/in… Show more PaGamO, The #1 gamification platform for k-12 education supporting >150k children in Taiwan. Product managementResponsive for acquisition and retention of subscription model on paid exercise.- Increased 17% shopping conversion rate by A/B testing and usability optimization.- Increased 16% of next-month subscription by designing a new app for subscribers.- Initiate, and define Northstar metrics to align business goals and customer experience.- Redesign sign-up/in process to validate members' identities, allow multiple third part log-in and make the modal more scalable for future enhancement.Program Operation/management- Enhance the efficiency of development by productize business/operation requirements.- Increase 100% usage by executing and standardizing operation campaign.- Deployed an automated user data tracking method by utilized Google tag manger. Show less

cnYES is one of the largest financial media in Taiwan. It covers the most comprehensive and precise markets information, financial news, and economics analysis reports in Taiwan.- Responsible for member growth and increase member base for 89.8% within 7 months through product optimization, and marketing campaigns.- Define key action for high retention users and provide app onboarding process to product owner by clustering google analytic's data.- Get 3 new team members on track… Show more cnYES is one of the largest financial media in Taiwan. It covers the most comprehensive and precise markets information, financial news, and economics analysis reports in Taiwan.- Responsible for member growth and increase member base for 89.8% within 7 months through product optimization, and marketing campaigns.- Define key action for high retention users and provide app onboarding process to product owner by clustering google analytic's data.- Get 3 new team members on track in 1 month with hands-on coaching in google tag manager, google analytic and channel optimization. Show less

cnYES is one of the largest financial media in Taiwan. It covers the most comprehensive and precise markets information, financial news, and economics analysis reports in Taiwan.- Responsible for web-based forex tool go-to-market strategy, and Reach 2nd-ranking serp on a 10,000 search volume/month keyword.- Responsible for a two-Sided Market fund apps' go-to-market strategy, enhance brand awareness by filming product launch video and cooperate with kol.- Advocate and Evangelize… Show more cnYES is one of the largest financial media in Taiwan. It covers the most comprehensive and precise markets information, financial news, and economics analysis reports in Taiwan.- Responsible for web-based forex tool go-to-market strategy, and Reach 2nd-ranking serp on a 10,000 search volume/month keyword.- Responsible for a two-Sided Market fund apps' go-to-market strategy, enhance brand awareness by filming product launch video and cooperate with kol.- Advocate and Evangelize the importance of user experience and A/B test ideas to drive growth with four internal workshops. Show less

Realmedia helps SMBs and cooperations builds professional image and reach their user's needs by construct their wbesites.- Experience with project management and web development for 10+ industries, including 5 official websites, 2 E-commerce websites and several campaign sites.- Implement Axure RP into web development, builds smooth communication with clients and developer.- Expedite and optimize project closure process by implementing data analysis method and Google analytic… Show more Realmedia helps SMBs and cooperations builds professional image and reach their user's needs by construct their wbesites.- Experience with project management and web development for 10+ industries, including 5 official websites, 2 E-commerce websites and several campaign sites.- Implement Axure RP into web development, builds smooth communication with clients and developer.- Expedite and optimize project closure process by implementing data analysis method and Google analytic manual to the clients. Show less