Lead the development of Medical Affairs data architecture and interoperability to upstream and downstream functional systems. Responsible for Medical Affairs global clinical information data storage and digital interoperability with internal and external endpoints.Lead implementation and maturity of the Medical Affairs digital strategy including consolidation of legacy systems, migration of architecture to new systems, and alignment with cloud service architecture providers.

Lead BD's global web presence, marketing technology environment, website strategy, and digital marketing operational managementOversee marketing technology portfolio of software applications and modules supporting global digital marketing strategy and planning, digital content, technology infrastructure, interoperability, data and systems governance, and analyticsStrategic and cross-functional marketing responsibilities including marketing technology evaluation, vendor negotiations, financing, security operations, privacy evaluation, marketing data interoperability, prioritization of resources, and operating model design

Oversee downstream marketing group for Fujifilm Synapse Radiology software portfolio representing 4,500 clients globally across (4) product lines (Radiology PACS, RIS, 3D, and Communications) for $175 (million) business line.Responsible for downstream marketing, strategic planning for healthcare informatics software portfolio including front office scheduling, registration, insurance verification, back-office practice management, regulatory data collection and attestation, business intelligence, and patient portalChannel management create OEM partnership with business intelligence practice management and insurance eligibility software solutions. Responsible for relationship management, go-to-market strategy, marketing communications, and sale operationsDevelop strategic messaging and communications for each phase of the buyer's journey, including awareness, opportunity development, sales presentation, and pre-sales technical support Lead software product commercialization and pricing strategyManage field service marketing team to communicate with key clients and support sales opportunitiesSupport society (trade show) messaging and in-booth experience through market sensing, engage key opinion leaders, identify technology trends, economic factors, outcomes, and researchDevelop, update, and communicate product roadmap to the sales team, key accounts, and within customer forumsLead product development lifecycle for software releases, features, specifications, technical documentation, testing, coordination of defects, and feature reportingManage the creation of customer-facing sales collateral, product release schedule, product website, digital communicationDesign sales strategy for target markets (outpatient and inpatient), RFP response management, design product demonstrations, and account representative sales training

•Executive sales leader for Synapse Radiology Information Systems supporting ambulatory care, government account, international tenders, hospitals, teleradiology, and professional radiology billing

Committee Responsibilities include: Increase awareness of SIIM, enhance reputation of SIIM, recruit new members - to include all imaging specialties, retain members, encourage members to participate in SIIM activities. Provide guidance in the marketing of programs and services to members, research new target audiences and segments. Develop and implement marketing strategies. Develop collaborative relationships and partnership with vendors. Explore new services and business opportunities.

Enterprise program management for 4 MM medical imaging digital transformation across multi-hospital integrated delivery network Upgrade hospital network and storage environment to support voice recognition capabilities and delivery of digital image dataManage four associates to support 24/7/365 application administration, system maintenance, on-call support, and system training for enterprise medical digital imaging environmentResponsible for 12 clinical applications and bi-directional integration platforms that manage medical imaging meta-data, 3D rendering, computer-aided diagnosis, image distribution, clinical workflow, data interoperability, voice recognition, clinical results reporting, EDI billing exchange, and analyticsLead enterprise imaging vendor selection, contract negotiations, workflow planning, system design, equipment layout, clinical modality integration, system documentation, and integrated system testing

• Program management for 2 MM medical imaging transformation for clinical imaging. Direct the enterprise adoption of Picture Archive and Communication System (PACS). Manage all onsite vendor activities for field service engineers and modality integration• Cross-functional program liaison for all clinical departments impacted by digital imaging transformation, including radiology, information services, emergency medicine, surgery, intensive care unit, ambulatory clinics, engineering, environmental services, logistics, security, and privacy officer• Conduct departmental needs/workflow assessment, capital equipment placement, employee training, and ongoing systems support • Partner with general counsel to manage contract review, addendums, and evaluation of risk, terms, and conditions• Lead the technical implementation of medical imaging infrastructure, including planning, design, documentation, and execution, and EDI interoperability

• Project management for digital marketing clients supporting discovery, requirements, design, development, and integration. Develop system information architecture and lead user-flow analysis, manage budgets, expenses, resource allocation, and project schedules• Identify new business opportunities within accounts by providing consultative support and upsell services.

• Program management for the development of MetLife's first-of-kind online insurance quoting programs with Quicken. Managed integration and testing for actuary data models, develop a marketing strategy, promotion, customer acquisition performance, program analysis, and liaison with legal affairs