Senior Director Of Marketing - Radiology Informatics
Lexington, Massachusetts, Us
Oversee downstream marketing group for Fujifilm Synapse Radiology software portfolio representing 4,500 clients globally across (4) product lines (Radiology PACS, RIS, 3D, and Communications) for $175 (million) business line.Responsible for downstream marketing, strategic planning for healthcare informatics software portfolio including front office scheduling, registration, insurance verification, back-office practice management, regulatory data collection and attestation, business intelligence, and patient portalChannel management create OEM partnership with business intelligence practice management and insurance eligibility software solutions. Responsible for relationship management, go-to-market strategy, marketing communications, and sale operationsDevelop strategic messaging and communications for each phase of the buyer's journey, including awareness, opportunity development, sales presentation, and pre-sales technical support Lead software product commercialization and pricing strategyManage field service marketing team to communicate with key clients and support sales opportunitiesSupport society (trade show) messaging and in-booth experience through market sensing, engage key opinion leaders, identify technology trends, economic factors, outcomes, and researchDevelop, update, and communicate product roadmap to the sales team, key accounts, and within customer forumsLead product development lifecycle for software releases, features, specifications, technical documentation, testing, coordination of defects, and feature reportingManage the creation of customer-facing sales collateral, product release schedule, product website, digital communicationDesign sales strategy for target markets (outpatient and inpatient), RFP response management, design product demonstrations, and account representative sales training