Yousif M. Ali Email & Phone Number

United Kingdom

Riyadh, Saudi Arabia

Spearheading lead generation and business development, I play a pivotal role in supporting delivery of effective client relations working with various client teams to develop strategies and exploit international opportunities. Here, I drive customer acquisition and retention by creating and implementing CRM and effective design and development strategies while ensuring effective governance business wide. I also perform on-going analysis of market landscape to ensure that all business growth initiatives are proactive and scalable as well as collaborating with partner companies to shape market entry strategies as well as advising on market conditions.

Riyadh, Saudi Arabia

Reported to CEO, I led marketing campaigns and activities for multiple business units. By spearheading lead generation through LinkedIn and other digital marketing platforms, I delivered increased market reach to exceed business objectives as per self-authored marketing strategies. Here, I created and executed Influence programmes to gain insight among industry analysts/experts and external advisers.Utilising my expertise in event marketing, I further maximise market reach through organising and delivering large-scale industry events and round tables. Here, I work with international sales teams to drive marketing activities for key accounts ensuring full alignment with frameworks company benchmarks. I also infuse powerful marketing messaging across all communications and collateral, including brochures, web content, sales proposals and presentations.

Riyadh, Saudi Arabia - Budapest, Hungary

Overseeing commercial planning and strategy development for Saudi Arabia’s largest sports development programme for launch in Q4 2016, I established marketing campaigns, defined reach as well as developing branding strategies across different business units, including supporting client teams as well as client Marketing Manager and Directors. Here, I led conceptualization and execution of lead generation & lead nurturing activities for clients across EMEA. I also developed social media marketing campaigns, including defining strategy, developing ‘social first’ narrative and content as well as storyline and message development across YouTube, LinkedIn and Twitter while creating strategies to attract public attention through creative communication and increased brand profile

Riyadh, Saudi Arabia

Managing the delivery of change management and strategic initiatives, I ensured all initiatives met QA benchmarks. Collaborating with Programme Sponsors and Regional Leads, I also ensured appropriate strategy & governance, successfully overcoming objections from change-resistant stakeholders to ensure project was brought in on time and on spec. Here, I created roadmaps, including resource allocation, budgetary planning, framework, initiation and kick-off. I also defined and implemented programme governance frameworks in alignment with broader project structure, leading programme level budgetary planning, articulation of approach and progress tracking functions.

Jeddah - Saudi Arabia

Reporting to the Account Director and Regional MD, I worked with multiple clients, including McDonald's (KSA, Qatar, UAE), Barbican, Coca Cola, Dubai Sports Council and the Abu Dhabi Sports Council, to deliver portfolio growth by maximising account values and developing professional relationships that were based on trust and geared for longevity. Here, I highlighted outstanding customer journeys to prospective markets through authoring compelling customer success stories, case studies, customer press releases and testimonials to deliver maximum brand expose and deliver significant increases within territory generating growth across all high-yield accounts. Performing on-going analysis of the market landscape, I ensured that account pipelines and funnels were proactive while working with clients across the Sports sector and delivered growth through penetration into lucrative markets. Here, I reviewed the existing market landscape and used new market insights to generate weekly and monthly account forecasts comparing to actual performance and working with management and rest of team to address variances.

Jeddah, Saudi Arabia

Shaping account management pipeline, I set budgets and targets as well as implementing self-authored channel strategies, including new acquisition & retention account management strategy across the sporting sector. Here, I delivered key sponsorship processes, sports marketing concepts and event marketing, product and event sponsorship, commercial rights and grassroots events.Overseeing daily implementation of marketing campaign pillars, including sponsorship, press conferences, events execution and tradeshow among others. I developed key relationships across territories that were based on trust and geared for longevity.

Jeddah, Saudi Arabia

Supporting delivery of account management strategies, I led campaigns using data-driven targeting. I also delivered new advertising strategies that developed new sales ensuring alignment with global business objectives while strengthening crucial marketing relationships with clients across multiple sectors.

Jeddah, Saudi Arabia

Developing and strengthening territory growth strategy and business development plans, I successfully achieved all targets to deliver year on year portfolio growth. Here, I reviewed and optimised territory plans, including creating strategies and exploiting possible new opportunities.

Supporting the delivery of multiple projects, I led needs analysis and worked with lead PM to create end-to-end project roadmap from kick-off through to post project review and close-out. Here, I worked with project teams across commercial management, contract administration and project design domains. I also supported project teams to achieve all objectives, optimal use of resources as well as mentoring new starters while reviewing project performance to ensure delivery of milestones while addressing any underperformance.

As an integral member of the project team, I was tasked with overseeing new university college in the Industrial City of Yanbu. Here, I developed detailed project documentation, organised events and leading the design of university website. I also worked with multiple stakeholders as well as contributing to project meetings to ensure on-time and on-spec project delivery.

Master Of Business Administration - Mba

Certificate, Islamic Finance

Bsc, Business Administration

Major in Finance, with a minor in Marketing