Yousra Beddaou Email & Phone Number

• Define and manage the overall digital communication strategy, with a focus on building the audience, content development, impact and engagement targets.• Implement and manage the editorial strategy and brand content across all digital platforms.• Develop, execute, and monitor digital paid media campaigns.• Overall responsibility for the corporate website - direction, content, consistency and tone of voice.• Oversee strong relationships with key media outlets, journalists, and influencers to secure press coverage and increase public awareness.• Conduct strategic monitoring and management of the brand's e-reputation.• Use of audience insight and data analysis to determine priorities and curate campaigns, projects and content from across the organisation.

Rabat-Salé-Kenitra, Morocco

• Craft, elaborate and manage efficient digital marketing strategies and action plans (awareness, acquisition/lead generation, activation, retention, conversion).• Establish, execute and measure performance marketing campaigns across paid acquisition channels including paid social, programmatic display & paid search — in collaboration with external agencies.• Deliver monthly ad-hoc reporting, forecasts, recommendations and custom dashboards pulled from a variety of quantitative and qualitative data sets (BI sales DB, CRM, Google Analytics, Looker).• Monitor, optimize and troubleshoot websites' performance, analyze and interpret user behavior, and provide actionable insights. (Tools: Google Analytics, Search Console & Tag Manager, SEMrush)• Run SEO in-depth audits (on/off-page, backlinks, technical: crawl errors, indexing, hosting, etc.) and provide best practices to improve SERP ranking.

My mission was to create visually appealing and user-friendly interfaces that seamlessly connected STELLANTIS customers to their vehicles. I carefully crafted intuitive and engaging user journeys that catered to diverse user preferences and needs.Projects - SPS (Smartphone Station) : My AMI Play, SPS Citroën, Fiat Topolino, Fiat 500e, Fiat Link & Drive, Opel rocks-e.

Remote

• Develop content marketing initiatives to support supply growth across paid acquisition channels and increase performance against CPA, CPR, CPL, CPC goals.• Conversion optimization : Achieved Lead Gen +200% monthly growth while lowering cost per lead by 30% and maintaining Ads budget relatively stable – A/B testing Ads content, bidding and budget optimization.• Marketing Automation : Implement Lead Nurturing and Activation emailing journeys to re-engage with “lost” and cold leads. (Platforms: Intercom, MailChimp, Greenhouse ATS...)• Design UX/UI of Gemography's Practice Platform to help developers test and improve their technical skills.

Remote

• Manage entire lifecycle of cross-functional digital projects including branding, UX designs, websites development/management/customization, digital marketing strategies. Focusing on innovation and improved business growth.• Prepare business analytical reports and presentations, to track, optimize, and set marketing goals for optimal performance under budget.• Coordinate with cross functional teams including: Back-end development team, Front-end development team, Creative team (graphic designers, web designers, video animators...) & project quality analysis team.***Clients: BMCE Capital Gestion, inwi (Wana Corporate), Attijariwafa Bank, Atlas Hospitality Hotels & Resorts Maroc, Elyazidi Assurances, Cosumar, AMSM.

Rabat-Sale, Morocco

• Manage customer focused, end-to-end digital projects including: website redesign, mobile-ready sites implementations, micro-sites etc.• UX Design: research, strategy, storyboards, and wireframes. • Set up digital marketing campaigns : HTML5 Display, Video Ad, Rich Media, Programmatic Display.• Oversee creative production of various digital assets including DCO (Dynamic Content Optimization), display and paid social.• Conduct weekly meetings with clients to ensure that projects are delivered on time, within scope, and under budget (track ROI, Conversion rates & Lead Generation KPIs). • Manage Emailing campaigns : Creation, integration, and distribution.• SEO in-depth audits (crawl & Logs analysis) on high audience websites.***Clients: Renault Maroc, Dacia Maroc, CRM / After-sales departments, Renault SÉLECTION, Renault Solution PRO, RCI Finance Maroc.

Rabat Prefecture, Morocco

Working with a wide array of clients from small businesses to large companies to help solve their challenges and grow their business online by crafting successful marketing strategies and campaigns.Areas of Expertise:• Marketing & Communication: 360° strategy for both inbound and outbound marketing, Social Media Planning, Lead Generation, E-mailing, SEO/SEA, and Copywriting.• Consultancy: benchmark, competitive audits, detailed analysis with customized recommendations, helping clients understand best practices.• UX Design: site/mobile app redesigns, user-flow optimizations, wireframes, AB testing ** Sample Clients:ONCF, Institut Amadeus, Richbond, Alliances, Al Akaria Développement, HOSPIHUB, ZenBox, Ministère de la Justice...

Kénitra Province, Morocco

• Inbound Marketing: Provide creative ideas for Content Marketing (Web Copywriting, Blog Articles, User Guide, Emailing...)• Establish competitive landscape audits, benchmark, market studies and user research.• UX Design : Collaborate with designers to research new business and user requirements, improve and analyze UX issues, user-flows, sitemaps and develop optimized Information Architecture.__________** Sample Clients: Apple, Pepsi, SunWarrior, GreenScreen Animals, Canva, Avi Networks...

Kénitra

• Coordinate with the Digital Project Manager to create and implement digital marketing plans, and social media strategies including editorial calendars for Facebook, Twitter, Instagram, LinkedIn.

Préfecture De Rabat, Morocco

Lead of Graphic Design of the FY17 EMEA Learning Partner Summit held by Microsoft. • In charge of designing the event's visual identity and print materials (Logo, Roll-ups, Banners, Badges, Photocall & Agenda).🛈 EMEA Learning Partner Summit was a unique opportunity to bring together all Microsoft partners involved in the program at the regional level, covering 80 countries from Europe, Middle East and Africa, to make the point at the latest technologies of teaching, and the role of certification in improving youth employability and emphasizing on the importance of Digital Transformation.

Rabat

• In charge of creating print materials for "FY16 MEA LeX Learning Partners Summit" : Logo, Banners, Roll-ups, Badges, T-shirts, Flyers, Welcome package, and Glass Trophy.🛈 The summit is dedicated to connecting with Learning Partners in order to update them about the latest Microsoft LEX (Learning experiences) strategies, certifications and learning experiences impact.

Kénitra

• Working closely with the Purchasing Manager to ensure file item additions are being optimized.• Filling out purchase orders and suppliers invoices.• Overseeing supply chain management and procurement.

Master’S Degree, Marketing And Sales Operations

Activities and Societies: Community Manager at Musi'K. Team Member of social club "Anir". Courses: - Marketing & Sales (B2B, B2C).

Baccalauréat, Economic And Management Sciences