Yousreddine Saidi Email & Phone Number

Dubai

As Sales & Marketing Director, I am responsible for the Middle East and Africa (MEA) region with overall accountability of managing business development activities, accountable for the top-line profitability & coordinating with various key accounts for giving complete solutions. Identifying opportunities to secure incremental revenue from various revenue streams while overseeing the sales operations to achieve increased sales growth.Conceiving and executing sales strategies—driving corporate growth, profitability, and value: Providing “no surprises” decision support by implementing and enforcing financial accountabilities, controls, processes, and systems. I am accountable for lucratively making fact-based decisions regarding marketing strategy to develop the product as a brand while designing effective and cost-efficient implementation programs based on customer analysis, competitive analysis, collaborator analysis and industry & company analysis. Responsible for preparing budgets and controlling finance coupled with strategic planning, forecasts and allocations and maintaining high service standards & practices.

I joined the organization as a Head of Sales Department in year Oct 2007 and promoted to Sales Director in Jan 2011. I established practice innovative business strategies to improve awareness & ensure enhanced visibility and geared activities to plan, organize, & manage internal procedures and resources to ensure maximum productivity. I formulated and executed corporate strategic plans: Contributed true global perspective, intimate knowledge of global business and acute insight in potential business impact.I significantly contributed in increasing of 20% in the turnover during the first year of joining in 2008 and scored a pivotal and pole position in increasing the turnover of ADWYA to more than 75% in 7 years. Contributed in introducing more than 30 new generic products in 7 years. I was instrumental in increasing the production capacities to more than 60% in 7 years.

I identified & screened potential business deals by contacting potential partners, discovering and exploring opportunities, analyzing market strategies, deal requirements, potential and financials. Developed professional relationship with prospective clients & enhanced existing customer relations for meeting regular sales targets. Managed & interpreted customer requirements and accordingly made presentations along with demonstrating how the products meet client needs.

I made an outstanding contribution in successfully increasing the turnover to over 80% during the first two years of joining. I was proactively involved in developing international partnership with foreign companies. Steered and led the development of export activities to the African countries.I successfully established direction for the company, defined short/long range objectives and mission of the company. Managed entire business sales operations with focus on top & bottom line profitability by ensuring optimal utilization of resources, responsible for strategy formulation and business development plans for the company.

Master'S Degree, Marketing, Honors

Associate'S Degree, Management Science

Baccalaureate, Mathematics