Creative and data driven, strategic marketing executive with extensive experience building revenue generating, mobile and digital marketing, CRM, marketing automation programs, analytics solutions, acquisition and retention marketing programs for multi-channel marketers in manufacturing, digital marketing, and franchising verticals.Leadership roles include building and launching digital marketing programs and teams, leveraging full stack martech and adtech solutions, utilizing web analytics for sophisticated customer segmentations and audience builds, developing cloud based solutions for managing KPIs and creating multi-channel acquisition / retention programs optimizing media mix modelling, attribution and lead scoring.Specialties: * Digital marketing strategy, operations and execution* Mobile, Video, Social and Content Marketing* B2B Inbound Marketing, lead nurturing campaigns and sales pipeline development* Revenue Management, Marketing Automation* Marketing Analytics, marketing attribution* CRM, email marketing, database marketing* Customer segmentation, customer LTV model development* Sales and marketing KPI dashboard development * Paid search, PPC, Social, SEO, lead generation* Hubspot funnel, lead to opportunity to revenue management* Conversion rate optimization. CRO, Revenue Chief* Data VisualizationWhile I enjoy sharing knowledge, directing projects, and managing project scope, I like to challenge myself by playing chess. It requires patience to make the right moves at the right time, calculate and make the right decisions. That’s where my high energy and passion for educating others come from!