Youssef Assi Email & Phone Number

Dubai, United Arab Emirates

United Arab Emirates

- Manage corporate communication functions, direct brand management, PR, media relations, creative, corporate positioning, product launches, advertising and trade show marketing for all new business accounts. Ensured plans and strategies that are implemented with international brand guidelines- Develop marketing/communication programs for a variety of FMCG/Cars/communication brands- Use an integrated approach to create balance programs and promotions- Track competition & market development- Adapt strategic plan directions efficiently- Recommend & implement innovative solutions, ideas, and breakthrough marketing strategies

United Arab Emirates

To be responsible and accountable at an operational level for all financial andpersonnel issues within the Client Servicing team. Based upon excellent knowledgeof the client business, deliver the strategic direction and income for each of theclient accounts. To lead, inspire, set direction and drive the team to provideexcellent client services and manage the delivery of exceptional experiential servicethat meets or exceed the client’s business targets as well as exceeding targetincome for the agency.

Kuwait

•Establish Red Bull as a strong consumer-focused brand by designing and executing a short, mid and long-term sports program.•Running the sports program, drawing the athlete portfolio, contributing to the business goals through a well-rounded sports calendar.•Achieving strong credibility of the product & brand, perfect brand awareness, offering personal experiences to the consumers and adding actuality to our brand by following the global Red Bull sport strategy and general brand habits & principles.•Completing and implementing global and international sports programs and portfolios. Be the reference of the brand values for the rest of Departments and employees within the company.•Leading on Red Bull Car Park Drift in the region covering 13 Countries & executing 2 Grand Finale with perfection.

United Arab Emirates

- Global Red Bull Car Park Drift event director.- Support Athletes and special events projects in Africa.-Executed sports projects in the following countries Tanzania, Angola, Mauritius, Kenya, Tunis, Morocco, Namibia, Algeria, Cote d’Ivoire, Senegal & Nigeria.- Plan and align with the markets / athletes for the Regional / Global event calendar- Pre-event alignment, on ground support, and post event report are delivered as per requirements - Communicate regularly with the local sports marketing team / sponsors for event updates- Provide direction for the local markets to insure that the Red Bull Car Park Drift rules and regulations are implemented- Extend on-ground support whenever needed and outsource a task force / experts to handle specific projects / missions- Develop and maintain a strong professional motorsport and operational network in the region with various stake holders and strategic partners/ sponsors- Centralize and define the work process with the partner agencies & HQ in order to secure the right outcome as per the event’s guidelines and strategy- Work closely with the host country on the regional/ global final event requirements and implementation- Build a solid relation with RB international sports team- Share success stories and best practices with RB management- Support markets in the budget planning for qualifiers - Coordinate with the event stakeholders to maximize event outcome:➢ Country marketing management team➢ Communication Team➢ Production agencies➢ Athletes and Motorsport Federations- Lead on developing regional event tools:➢ Drifting cars maintenance and upgrade➢ Rules & Regulations➢ Judging App ➢ Event Format / collateral➢ Red Bull Car Park Drift mobile Game app

Saudi Arabia

- Creating and executing high standard events within a given budget.- Deal with 3rd party sponsors and build relationship with multinational companies. - Conduct relevant events across the kingdom that helps enhancing Brand awareness. - Expose and Manage available Athletes on Board: ➢ GT driver, Prince Abdulaziz Turki AlFaisal➢ Football star, Naif Al Hazazi ➢ Stunt Biker, Shady Al Dhahery- Scout for new athletes & Opinion leaders.- Accurate monthly reporting of sports activities as per company standards - Look after team member needs and assign right roles and core responsibilities in order to grow capabilities.- Improve motivation and ensure successful successor among team members.Major achievements:- Red Bull Car Park Drift Saudi Arabia event management & on ground execution.- Red Bull Ras B Ras Saudi Arabia event management & on ground execution (Motor-sports)- Red Bull Air Race UAE on ground event support - Red Bull X-Fighters UAE on ground event support- Red Bull Street Style pan Saudi Arabia football event - BMX pan Saudi Arabia tour management.

United Arab Emirates

Handling 3 different clients: GGC, Dubai Invest and PinctadaMain Tasks:- Meeting and liaising with clients to discuss and identify their advertising requirements;- Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget;- Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies;- Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;- Presenting creative work to clients for approval or modification;- Handling budgets, managing campaign costs and invoicing clients;writing client reports;- Making 'pitches', along with other agency staff, to try to win new business for the agency.

Saudi Arabia

Assisted and supported Client servicing department on 4 different clients.- Samaco - Guthmi - Arla - Unilever KnorrExperienced and learned full agency process from client briefing till production. Training period was 3 months during summer of 4 consecutive years.

Bachelor Of Science, Business Marketing; Minor In Management

Core course: Valuation

High School Diploma, Science Track