Distributeur officiel Fujitsu General, Daitsu climatisation & Équipement professionnel hôtelier

Études, installations et réalisations dans différents domaines d'activités: climatisation, chauffage, plomberie, solaire et piscine.

• Advanced to sales director role to serve as a key member of executive team developing sales strategies• Manage different Business Units• Establish a competitive sales force by offering aggressive compensation, desirable benefits packages and performance-driven sales-incentive programs• Formulate marketing, brand planning and business-development strategies to drive revenue growth• Revamp pricing strategy, implement effective promotional strategies• Define the sales cycle• Improve sales policies and practices• Develop and cultivate excellent relationships with new prospects and existing customers• Develop new accounts through effective cold-calling and networking initiatives• Develop standards for customer relationship management• Establish key performance indicators• Orchestrate promotional campaigns• Conduct presentations at senior level and in front of live audiences

- Develop and Manage Air Conditioning & B2B department (10 persons)- Focus on cross sailing projects in Air conditioning, Lighting and Solar system- Develop solid network with Dealers, Consultants, Architects and Developers- Establish projects’ communication with clients and sub-contractors- Develop and follow up projects planning (overall project plan, quotations, costs, profits and billing)- Lead market research and status updates on a project-by-project basis for both upcoming and ongoing projects- Conduct market sizing in order to identify and evaluate potential opportunities for our business- Project management including preparing status update presentations for internal and external project partners- Work closely with SAV department for existing business to help to convert business opportunities- In charge of AC Academy construction and development- Organize and Animate different events and conventions such as “Chillers and Inverter system introduction in the market”-Business Achievements: 25% growth of annual turnover Number 1 in Morocco air conditioning business with 35% market share Active contribution in realization of 221M USD in 2009 turnover Projects’ achievement over 7M USD in 2011

- Responsible of overall Air conditioning department’s management (Sales- Projects- PSI-Trainings)- Managed projects from conception to completion- Developed solid network with Dealers, Consultants, Architects and Developers- In charge of training sessions given to different specialists (salesmen, technicians, engineers, consultant, architects and developers)- Focused on PSI (Purchase sales Inventory) to Headquarter- Conception and creation of annual products catalogs & flyers- Planed and organized exhibitions with partners and dealers

- Overall management of the technical and sales team (15 persons)- Focused on HVAC Products, Chiller system, AHU (Load calculation, model selection)- Focused on Sales, Projects, PSI, Consultants and Contractors network- Managed projects from conception to completion in Chiller and water system- Established solid relationship with installers/contractors and developers

- Responsible of overall department’s management (Sales- Projects- PSI-Trainings)- Focused on HVAC Products, Chiller system, AHU (Load calculation, model selection, site management, commissioning)- Managed projects from conception to completion in Chiller and water system, refrigerated storage Area- Developed network with Dealers, Consultants, Architects and Developers- Participated to exhibitions (Maroc Hotel – Equipe Hotel – Batimed- Air clima)- Managed projects team functions (specially Government & Hospital projects)- Co-ordination and preparation of project close-out reports