- Enhance the relationship with MMDS ex-Nokia Phone and Moroccan Operators.- Increasing Lumia Windows Phone sales from 10K units in 2012 to 120K units in FY2015.- Maintaining the leadership in the low-end portfolio with more than 60% MS.- Increase B2B Windows phone Market Share from almost 0% in 2012 to around 30% in FY2015- New partnership Agreement with Abroun, Jumia, Fnac, Microchoix, Hmall, Virgin.

- Lead the customer teams in MEA WEST (From Tunisia to Nigeria) & Orascom GCT Sub-region for maximizing the sales and gross margin of the BU- Spokesman for Nokia Siemens Networks in MEA WEST.- Major wins:  Tunisiana 3G deal with swap of 500 ALU sites in Tunis, 36M€ with 50%GM Marco Telecom 3G deal 24M€, 400 sites, 60%GM EMTS Nigeria 2G extension, value, 15M€, 40% GM Watanya algeria , MultRadio modernisation deal for 300 sites 6M€, GM40%.  Orascom Mobilink Pakistan PaCo swap, 5M€ Tunisie Telecom MSAN entry 5M€ Tigo Senegal Radio and MSS extension 10M€ Tunisiana PaCO swap 5M€ WTA PaCO swap 5M€ Orange Tunisia IP core entry with Juniper solution

- Lead the local organization set-up with the needed process, resources and structure- Spokesman for Nokia Siemens Networks in Maghreb - Put in place the commercial and operational organization for the Maghreb cluster (more 150 Millions Euro Turnover per year)

- Lead the local organization setup with the needed process, resources and structure for the merger- Spokesman for Nokia Siemens Networks in Morocco - Put in place the commercial and operational organization for the Maroc Telecom RED Account (more 100 Millions Euro Turnover per year)- 2008 was the best year ever for Maroc Telecom account with 123M€ sales increase by 75% from 2007.

- Put in place the commercial and operational organization for North Africa (Morocco; Algeria, Tunisia & Libya)- Put in place the networking and lobbying organization beside the decision makers.- Put in place the mid and long term strategy for those countries with action plan follow-up.- Win first entry deals in Algeria and Tunisia with MMS, PaCo and Cellular Transmission solutions.- Increase of 30% of the Sales for NA from 2005 to 2006.

- Managing the Moroccan subsidiary of Nokia, the multinational telecommunication company Headquartered in Finland and employing over 55,000 people in more than 40 countries.- Developed, negotiated and signed many contract and project with Maroc Telecom.- In charge of customer relationships, account team and project management, strategy and action planning, short and long term budgeting, preparation of financing packages, logistics, and general project related activities.- Increase of more than 700% of the Maroc Telecom account sales from 2002 to 2005.

In charge of the sales of the Maroc Telecom Account (GSM) and Dedicated Networks in Morocco and North Africa and some sub-Saharan African countries.

In charge of the customer marketing of Nokia solutions in North west Africa:Preparation of offers to telecom operators and other customers.Sales promotion of latest Nokia solutions (seminars, customer presentations, mailings, etc.)

In charge of the sales of the ONCF Account (Moroccan Railway Company) and Transmission solutions for Maroc Telecom and Dedicated Networks in Morocco and North Africa and some sub-Saharan African countries.

Project Manager for the transmission solution contracts with Maroc Telecom and in charge of the preparation of the Nokia offers for Maroc Telecom and the railway company in Morocco and Sonatrach the Petrol and Gas company in Algeria

In Charge of Purchasing Division for Switching, Transmission, local Networks and Energy - Air Conditioning Equipment at the regional telecommunication office of Casablanca (DRTC).