As a Senior Media Buyer and Performance Marketer, I am responsible for creating andexecuting data-driven digital marketing campaigns across multiple platforms, includingMeta, Snapchat, TikTok, X, and Google. My role involves strategic planning, media buying,and performance optimization to ensure maximum ROI for e-commerce clients in theGulf region. I specialize in developing tailored marketing strategies that align withbusiness goals, leveraging in-depth market insights, and audience analysis. My experiencespans across industries such as fashion, cosmetics, and sports equipment, where I focuson driving sales growth, enhancing brand visibility, and optimizing ad spend throughcontinuous testing and analysis.