Youssef Ayoub Email & Phone Number

Cairo - Egypt

Cairo - Egypt

• Schweppes: Doubled the SOTM from 1.7% to 3.4% driven by Gold Business• Juice : Reached 4.5% SOTM after three months from the launch Period• Ensured the Highest system alignment by conducting Pre Handovers for Cappy by Region• Conducted monthly meeting with other regions to Analyse the market and agree on actions to fix any issues. • Developed full IMC for the launch of Cappy ( TV, Outdoors, Sampling, Radio, etc..) •Led the full project starting from the technical to the marketing part. •Responsible for Bi-monthly updates to senior Management on all projects’ aspects. •Launched the first Juice with chunks in the KO system (Cappy FruitBite)•Managed the task force of senior managers per function to ensure accurate launch plans and dates. •Worked with the technical team on cost saving project for Dasani that will translate into 1.5 Million Dollars Savings Annually. •Formulated 2012 Business Plans for Cappy, Schweppes, Schweppes Gold and Dasani.

Cairo - Egypt

• Narrowed the SOS Gap from 8.8% to 6.8 % in one Year& Reached 45 MUC ( 2010) • Achieved leadership on both love and consumption pyramid in 2010 ( Sprite) • Doubled Sprite’s Volume in three years. • Grew the volume 20% vs. 2009. • Achieved 45 WOA in 2010.• Managed Flavours Category - Sprite and Fanta 360 IMC plans (Research to Execution)• Achieved 2nd and 3rd highest growth Worldwide in 2010 for Sprite and Fanta brands respectively. • Launched Fanta Melon in the market with A Bronze lynx Award ( Achieved 1.5 MUC)• Increased Flavors profitability and growth by 125% in two years• Developed full IMC for Sprite in 2010 ( Two TV copies ( ONS:114), Outdoors, Radio, Digital, etc..)• Achieved 150,000 views on Sprite new Ads• Developed Graffiti Grass roots activity for Sprite in Top universities and schools ( Four Months) • Led trade marketing strategy and execution across KO brands.• Led 2010 FIFA World Cup Shopper Marketing Activations across Egypt.• Led the launch of Schweppes Gold on the Ground ( Shopper, Sampling, and Activation) •Formulated Sprite and Fanta 2011 Business Plans