Bi Analyst
CurrentEngineered and implemented robust Spark ETL processes, enhancing data integration across diverse systems, reducing time required by more than 80%. Conducted meticulous quality control procedures to unify data, creating a precise snapshot of retail performance, resulting in a reliable foundation for informed energy procurement decisions and other reporting/dashboard needsDesigning and implementing stratification processes for price testing to refine and optimize pricing strategies, contributing to 50% higher profitability versus planLeveraged data-driven methods to identify and quantify dual-fuel sales opportunities as well as portfolio retention performance, contributing to the development of new marketing strategies Developed a classifier model on a highly imbalanced dataset (positive class <5%) to pinpoint customers likely to switch within the company portfolio as well as contributing variables, achieving an exceptional 80% AUC on the precision-recall curveActively studying ISO markets and the energy industry with a quantitative focus for application in both physical and financial trading strategies