• Deploy and Manage the biggest tech Incubator/VC in Morocco • Build and coach a strong Entrepreneur Advisor team • Source, Mentor and invest in Tech Startups: more than 60 startups in the program • Lead the International expansion in Europe and Middle East• Represent locally and regionally the program by attracting new startups and Funds• Establishing an innovative startup Studio focusing on Fintech

• Improving people's lives through Mobility • Hacking Growth in Morocco-Algeria- (Almost launched Tunisia)• Leading a group of talents to new heights#Digital #Mobility #Ride_hailing #LMD #Growth #Platform #Supply #Demand #E-Wallet #Quality #People #Coaching #SuperApp #delivery

* Sales development and Management* FMCG* P&L Management* Large Team Management: Sales force, Back Office, * New partnership establishment * Supply Chain* Marketing, Sales and Planning, MS&P

Head of Marketing, North Africa, Morocco, Algeria, Tunisia and LybiaDirecteur Marketing - Afrique du Nord Full product range: Mobile, Tablet, Tv, Refrigerator, washing machine...

Head of Marketing. Samsung Morocco. All products group

* Consolidate the absolute Mobile leadership* Drive and develop the Note PC (NPC) business as well as Digital imaging (DI)

§ Set up the new product department and implemented the processes and procedures§ Responsible for developing and implementing regional strategies and tactics for portfolio of mobile products§ Identify and develop market and product strategies to maximize customer acceptance, market penetration, sales growth and profitability of business unit within the assigned territory regionally § Manage a team of Product managers and coordinate with the R&D and Sales Managers§ Negotiate with sales managers and operators senior managers the launch of new products and identify new sales opportunities§ Establish and manage the content strategy: Mobile Apps, AppStore, SmartTV Apps§ Manage the local content developers and maximize the Apps usage in local and regional market

* Build the department from scratch by editing P&P defining R&R* Coaching the team members through transfer of Knowledge and entrepreneurship mindset* Launch innovative services: Local mobile Apps, Smart TV Apps, Developer day

development strategy responsibleBased on market demand and corporate solutions strategy, formulate andImplement the customer-oriented total solutionsTechnical and Marketing exchanges with NWA Operators C-Level executivesLarge Mobility in the regionBusiness consulting, Marketing strategy, Financial analysis, SalesEnsure the effective development, expansion and consolidation of the marketPromote the success of the major projects and the combination of multi-product

One of the first and most reputed telecom operator which launched successfully several CDMA operators. www.sudatel.sd www.sudani.sd. During 2006-2009, I have conducted several consultancy and expert positions within STG. the major achievement for this account are as follows; CMO: Chinguitel Mauritania, First 3G operator in Mauritania based on CDMA2000. Subsidiary of STG/Expresso Telecom CDMA Global Operator based in Dubai; Increased the activation by more than 200%Successfully kept the monthly churn rate lower than 1%Improved the ARPU by 25%Launched the B2B department with a steady 100% monthly increaseAggressively Increased and consolidated the market share to 17% carrying 25% of the total trafficin a highly saturated marketBoosted the sales through a successful brand definition/ re-launching Put in place the B2C distribution network, both own shops and outsourced onesLaunched the first wireless Internet solutions (1X and EVDO rev 0 and A, ongoing WiMax)Managed more than 65% of Chinguitel's human resourcesSuccessfully coached and trained the different teams: sales, marketing, B2B, Call Center Directed the budget 08 calculation and submission to the boardIntroduced successfully innovative Acquisition and traffic campaignExtensive experience in traffic and revenue simulation

Responsible for Resource Management in the African Emerging marketsLargely contributed to expand the startupCoached the new co-workers Performed several Operations Excellency and Consultancy missions in Zain and Sudatel

Project Management in Telecom Emerging market: process and procedures network installation and so on.Based in Sweden but operating in Africa, Latin America and SE Asia.

Performed Operational processes audit including radio planning, network change control and O&MSupervised RF Audits team, Drive test, Benchmark & Optimization