- Developed and deployed company-wide BI, using a combination of in-house and third-party APIs to bridge online sales, web traffic, and marketing performance together in a unified dashboard for over 40 clients.- Designed a custom data model to simplify slicing of fact tables across multiple dimensions.- Wrote all DAX measures to calculate standard and custom KPIs relevant to the business, including but not limited to: a) Sales Analysisb) Basket/Category Analysisc) Pricing Analysisc) Production Lead Timesd) Logistics Performance e) Marketing Spend (Meta and Google)

A) E-commerce Operations Lead:1. Lead Manager Ecommerce for Asim Jofa2. Leading all CS and Logistics team activities3. Managed 150% growth in team size, and 9.5x growth in annual turnover after COVID since mid 20204. Improved logistics team capabilities with training for large data handling via Excel.5. Wrote all first-contact text communications for ecommerce platform.6. Resulted in boost to paid orders closure ratio by 35%7. Formulated and implemented all communication SOPs pertaining to each channel8. Setup complaint center and created all SOPs relating to complaint and return management.9. Created and managed daily reporting to internal and external partnersB) Business Transformation & Reporting/Analytics1. Designed and deployed company-wide qausi-database for cross functional tracking of sales, logistics, accounting.2. Standardized backend data model for entire company portfolio for improved reporting.3. Revised and implemented feature additions to in-house e-commerce platform for improved order processing, and payment tracking4. Designed and wrote functional specs for internal CRM deployment

+ Key a account management for Asim Jofa+ Provided community support through Social Media, Live Chat, and Calls.+ Engaged in online merchandising activities.+ Order Processing.+ Complaint management.+ Daily coordination with QA, and Logistics for smooth operations and maintenance of standards.+ Daily reporting to client and internal teams for performance monitoring

Marketing:- Lead a team of 25 for a global email marketing campaign.- Worked with London branch office to produce marketing write-ups and blogs.Customer Relations:- Provided direct customer support through email and social media.- Interacted with customers over discussion forums to discuss new ideas and liaised with development team for prototype designUser Experience Engineering:- Worked with UI teams to ensure user feedback and usability expectations are met across all application types.- Working with UI/UX engineers to create consistent messaging across the application