Yousuf J Fahimuddin work email
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I'm a UX Research professional and entrepreneur from the San Francisco Bay Area, with a Bachelors degree in Communication from Cal State University, East Bay in Hayward, CA. I'm a mixed methods researcher, specializing in qualitative and quantitative skills and capable of running robust power analyses and analysis in R and SPSS. On the qualitative side I specialize in a variety of techniques to understand users mental models and developing frameworks for product teams to understand the problem space and build solutions for real people problems.Projects I've worked on include the Facebook App mobile experience redesign, PayPal's resolution center experience, and a smart grocery app that I helped the team secure $2.3m in seed funding. Please reach out if you want to chat or are interested in mentorship opportunities.
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Lead User Experience ResearcherFacebook May 2018 - PresentNotifications and Feed Relevance (In-Feed Recommendations, Connected Feed Ranking, and Content Ecosystem) -
User Experience ResearcherPaypal Oct 2017 - May 2018San Jose, Ca, Us• Worked alongside COO, VPs, Directors, Product Managers, designers and developers to develop and execute research plans and assist other User Researchers to help PayPal craft industry leading product experiences.• Conducted field studies, surveys, usability lab tests, workshops and quantitative research methods to give actionable findings to design and engineering teams, from initial product ideation to launch.• Led research and drove team development for engineering product teams, which created an opportunity to develop an end-to-end product strategy for the larger organization and reduce silos.• Led research on a breakthrough product that enabled PayPal to sign a multi-billion-dollar deal with a major marketplace in China and redefine the solution space. -
Product Development / User ExperienceFocal Systems, Inc. May 2015 - Dec 2016Burlingame, California, Us• Partnered with Stanford founders as the first hire to research and build a smarter grocery shopping experience from the ground up.• Pioneered a UX approach to developing the product design, moving the company’s focus beyond technical errors toward answering user pain points.• Utilized A/B testing, qualitative interviews, observation, and data logs from product use to gain a detailed insight on how the team should improve the product, from the size of text and search bars to placement of the product and screen brightness.• The user research I conducted using a variety of contextual methodologies directly led to the startup’s acceptance into the Y Combinator program, and $2.6m in seed funding. -
InternDiscovery Communications Sep 2015 - Apr 2016New York, Us -
Web DeveloperIndependent Feb 2015 - Mar 2016• Personally developed web products using a user experience approach, including curating content for a migrant labor research group at UC Davis. • Created and managed a website for CSU East Bay's first study abroad program and custom built a website and UX-first business plan for a small business.
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Editor-In-ChiefThe Pioneer, Csu East Bay Oct 2013 - Dec 2014Hayward, Ca, Us• Solved newspaper’s problem in reaching college student readers while maintaining ad revenue from local businesses by taking an inclusive team oriented UX approach.• Increased web traffic from several hundred to close to 4,000 users a week and built Twitter reach to 5,000 users through novel social media and outreach strategies based in user interviews and usability testing with the target user group. -
Managing EditorThe Pioneer, Csu East Bay Jan 2013 - Oct 2013Hayward, Ca, Us• I started as Politics Editor where I coordinated coverage of local city politics in Hayward, San Leandro and Oakland, and was promoted to Managing Editor where I oversaw the intake of stories for the week. -
ContributorThe Pioneer, Csu East Bay Oct 2012 - Jan 2013Hayward, Ca, Us
Yousuf J Fahimuddin Skills
Yousuf J Fahimuddin Education Details
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California State University - East BayCommunication And Media Studies
Frequently Asked Questions about Yousuf J Fahimuddin
What company does Yousuf J Fahimuddin work for?
Yousuf J Fahimuddin works for Facebook
What is Yousuf J Fahimuddin's role at the current company?
Yousuf J Fahimuddin's current role is Lead UX Researcher at Facebook.
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What schools did Yousuf J Fahimuddin attend?
Yousuf J Fahimuddin attended California State University - East Bay.
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Yousuf J Fahimuddin has skills like Leadership, Powerpoint, Social Media, Public Speaking, Microsoft Powerpoint, Event Planning, Media Relations, Blogging, Digital Journalism, Adobe Photoshop, Opinion Writing, Creative Writing.
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