Matrix Adventure Ltd. (经纬出行) is a full service travel management company who prides itself on creating custom outdoor programs that address the specific needs of Chinese startups founders and investors. Each of our adventure itinerary is unique about what it do and want to take startups' leaders from their dreams to their companies destinations. ● Oversee general company operations ● Execution and manage of 500+ internet industry clients (incl. CEOs, co-founders and investment… Show more Matrix Adventure Ltd. (经纬出行) is a full service travel management company who prides itself on creating custom outdoor programs that address the specific needs of Chinese startups founders and investors. Each of our adventure itinerary is unique about what it do and want to take startups' leaders from their dreams to their companies destinations. ● Oversee general company operations ● Execution and manage of 500+ internet industry clients (incl. CEOs, co-founders and investment circle) communities building ● Networked and researched opportunities with a variety of partners for branding and marketing cooperations ● Work with Board and leadership team to develop and execute overall business strategy Show less

-Responsible for marketing/branding strategy, campaign management and public relationship.-Responsible for developing an in-depth understanding of current user and Co-marketing partnerships as well as developing new marketing channels and lead new user acquisition in Great China market.-Develop, plan and execute comprehensive online travel marketing programs including offline events, media campaign and SNS to boost brand awareness, member activation and loyalty.

• Owning customer acquisition across digital and mobile channels.• Maximizing marketing ROI, ensuring acquired customers meet objectives for overall revenue and volume, and purchases within key categories.• Identifying and executing cost-effective strategies to acquire high lifetime value customers.• Work with internal development, creative and merchandising teams to produce marketing campaigns.• Coordinating with over 1,600 designers and business partners to execute collections… Show more • Owning customer acquisition across digital and mobile channels.• Maximizing marketing ROI, ensuring acquired customers meet objectives for overall revenue and volume, and purchases within key categories.• Identifying and executing cost-effective strategies to acquire high lifetime value customers.• Work with internal development, creative and merchandising teams to produce marketing campaigns.• Coordinating with over 1,600 designers and business partners to execute collections and marketing across both digital and mobile sides.• Effectively communicating the Nuandao brand and product portfolio across campaigns and creative. Show less

Jiepang is the #1 location-based services (LBS) mobile app in mainland that currently helps over 5 million users to explore, share and save exciting experience at a social media/mobile platform.• Responsibilities cover all facets of social media and off-line marketing, focusing on strategic media planning and campaign to maximize ROAS.• Organized Key Account Management, including Starbucks, Louis Vuitton, Burberry, Starwood, L'Oréal, H&M, IKEA, Nike, McDonald's, Volkswagen, BMW… Show more Jiepang is the #1 location-based services (LBS) mobile app in mainland that currently helps over 5 million users to explore, share and save exciting experience at a social media/mobile platform.• Responsibilities cover all facets of social media and off-line marketing, focusing on strategic media planning and campaign to maximize ROAS.• Organized Key Account Management, including Starbucks, Louis Vuitton, Burberry, Starwood, L'Oréal, H&M, IKEA, Nike, McDonald's, Volkswagen, BMW etc.• Partnered with top-level agencies, including GroupM, Ogilvy, Zenith Optimedia, Carat, OMD, Hylink etc.• Built a strong sales and marketing team across Beijing, Shanghai, Guangzhou and Hangzhou office, sales revenue reached RMB 14 Millions, year-on-year growth 300%+ in 2013. Show less

• Identifying and engaging prospective clients, focusing on strategic planning and O2O campaign for clients based-on LBS.• Supervised sales team, developing project scope, negotiating and securing contracts and building relationships to grow additional revenue.• Won MMA China The Smartest 2012 Golden Award with an interactive Christmas campaign for Starbucks.

#As a member of the Andover group, Oriental entertainment artist agency specializes in integrated branding marketing and artist management.Duties and Achievements: • Artist management• Event management• Media PR