Led the global Digital Marketing team, developed and successfully executed digital strategies (web, social media), organic and paid campaigns, UX, e-commerce, marketing technology and innovations, and all digital initiatives, all while leading a team of professional marketers at a global scale.Transformed our global demand generation strategy, leading a cross-functional team to drive impactful digital marketing across ten countries. I built a multi-channel strategy that fueled consistent year-over-year growth and increased brand reach to over 19 million people in North America. By implementing data-driven insights and advancing MarTech adoption, I achieved a remarkable 160% YoY traffic growth, followed by 312% the next year, while enhancing operational efficiency. My hands-on leadership in product marketing, campaign strategy, and e-commerce optimization consistently delivered measurable results, positioning MONAT as a digital leader in the industry.

I led the company's global marketing, media, and branding initiatives, driving a strategic expansion into 42 countries and firmly establishing our presence in the luxury hospitality sector. I built a high-performing marketing department from scratch, focusing on process optimization, cross-functional collaboration, and a data-driven approach to amplify results. Leading cross-channel media strategies across paid, social, display, and content marketing, I boosted visibility among high-net-worth audiences, and through SEO and cohesive multi-channel campaigns, I secured top search rankings and expanded lead generation efforts. My role with SpaExecutive.com strengthened Book4Time’s thought leadership, with strategic placements in top-tier publications like Hotel Management International. By driving a 248% increase in inbound leads and exceeding revenue targets, I positioned Book4Time as the premier technology provider for luxury spas and hotels worldwide, achieving substantial market traction and industry recognition.

As Marketing Manager at MBC Managed IT Services, I designed and executed a powerful marketing strategy that transformed the company’s market presence and lead generation capabilities, increasing from 2 leads annually to 6-8 qualified leads monthly and securing four new accounts in four months. Building a cohesive brand identity, I developed brand guidelines and launched a user-optimized website, enhancing our positioning in the IT services market. Created and implemented multi-channel campaigns and PR that led nurturing workflows and drove high engagement and a consistent pipeline, while my strategic budget management ensured every initiative delivered measurable ROI and aligned with business growth objectives.

At Fleet Complete, a global SaaS leader in asset management, I drove digital marketing strategies that fueled the company's expansion from 5 to over 12 countries, far exceeding revenue and lead-generation goals. I led international, cross-functional teams to deliver cohesive campaigns across digital channels, executing data-driven SEO, paid ads, social media, and email strategies that captured high-value leads and improved customer retention. Working alongside strategic partners like TELUS and AT&T, I optimized go-to-market initiatives for both established and emerging markets, while my development of lead-nurturing workflows and a conversion-optimized website directly contributed to a 200% increase in inbound leads and revenue. Through a focus on analytics and continuous optimization, I successfully enhanced Fleet Complete’s digital footprint and market positioning, delivering impactful, measurable growth on a global scale.

Develop and oversee all Media and Digital Marketing, from concept to implementation, including video production and edition, email Marketing, web and social media. At Immunotec, I was pivotal in transforming the company’s media and branding strategy, leading digital initiatives that significantly expanded market reach across North America and Latin America and contributed to the growth of total sales and customers gain. I directed integrated media planning for high-impact product launches, leveraging paid search, display, and social channels to boost brand visibility and market penetration. By optimizing digital channels for lead generation and ensuring compliance across regions, I reinforced Immunotec’s reputation in the wellness industry. My leadership in media buys, content production, and digital transformation drove impressive customer acquisition and retention, enabling successful expansion into new markets in Europe and Latin America.

• Digital Marketing - Email, website, partnerships, newsletters• Events management - Trade shows, training sessions, exhibitions.• CRM strategies - Plan and application for effective leads generation.• Marketing collaterals - Design, develop and productions • Newsletter - Design and deployment • Website - Management and update• Sales support - Leads follow-up• Marketing vendors & Suppliers - Selection and purchase of marketing material