Yasmine H. Parrish Email & Phone Number

San Francisco, California, Us

Paris, Fr

PARTNERSHIPS l PR l PRODUCTION l For Brands and People that inspire culture. ✨A 360 service talent, influencer, and brand management agency.

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Responsible for developing global strategy and executing global campaigns for The Honest Company. I lead our efforts in partnering with our growing influencer and consumer base. I lead in identifying and engaging influencers, developing and managing outreach programs, and creating engaging brand-worthy content.

Fields, secures, and negotiates influencer paid partnerships Research, planning, execution and management of marketing campaignsEvent Curation Cultivates relationships with a wide variety of press including film critics, bloggers, web editors, and lifestyle press in order to secure features, event coverage, and top photo placements via print and onlineCurates creative content and copyCreates social media strategies Current & Past Clients Include: Ashley Everett Bollare( Beauty Clients: Baxter of California, Kevyn Aucoin, Tangle Teezer, This Works, Yon-Ka Paris)Bonnti Codeblack EntertainmentL'homme de MaisonNational College Resources Foundation (The Black College Expo)Nichole LynelNYX Cosmetics - 2015 NYX Face Awards(Script Development) Poetic Justice JeansSmash Shoes SoulSwipeStandards and Practices ClothingStrength of Nature: Motions Haircare, Just For Me, African Pride, Elasta QP, Mega Growth, and more)United Negro College Fund - Interalumni Council of Los AngelesUrban League of Greater Atlanta

> Created launch publicity strategies with KPIs for external agencies to operate > Lias with retailer publicity teams to facilitate coverage opportunities > Implements paid and gratis influencer strategies and oversees partnership deals from negotiation influencer to content delivery> Manages relationships with key industry figures and tastemakers > Oversees PR stock supply for external agencies and in house creative departments> Sources and oversees external franchise partnership opportunities> Oversee large scale brand activations at major consumer events

Us

Oversee the production of client projects, working with all necessary internal stakeholders to account for every detail including design, physical build, technology-led development, and social media outputDeliver a high level of customer service, including being the main point of contact, leading client meetings, and nurturing relationshipsCreatively concept client solutions and can implement them from creative brief ideation through complete execution, including budget and timeline managementFully understand the client’s business needs and challenges (including current industry knowledge), while committed to delivering the Blavity's business objectives and goalsCollaborate with the creative team to define technical and creative approachManage and review project budgetsCurrent and Past Clients include: Amazon, American Airlines, Bank of America, Facebook, Google, Hilton Hotels, Microsoft, Pantene, Planned Parenthood, Pottery Barn, Sally Beauty, Spotify, St. Jude, Target

Us

Hollywood, Ca, Us

Secures national digital and traditional publicity for various tv, film, lifestyle and corporate clients under the Allied umbrella through the following:Creating and facilitating strategic publicity strategies Organizing and managing film junkets and red carpet premieresTalent handling Developing press releases, pitches, media alerts, fact sheets, bios and case studiesPast and Present Clients/Projects Include:Codeblack EntertainmentDesignHive by BrookfieldDisney StoreFood Network + Cooking ChannelFood Network.comHello Beautiful.com's "Women On Top" Modell's Sporting GoodsPantelion FilmsThe Walking Dead EscapeTHX TriStar Pictures: MOMS' NIGHT OUTSundance TV: The Red RoadVarious Independent Films & Documentaries

Lead site monetization through media placements and strategic marketing initiatives including: Creation and implementation of public relations strategyCuration and management of engaging social media campaignsIdeated and executed strategic media partnershipsFielded and sought event opportunities to reach target demographicSecured new brand partnershipsCopywritingCreated Google AdWords campaignManaged Facebook advertising

West Hollywood, Ca, Us

Manages 6 women's contemporary and e-retail clientsSecures online editorial placementsGarners long lead and weekly editorial pressMaximizes celebrity sightings through online and weekly celebrity driven mediaCreates custom media strategies including events to maximize brand exposurePast and Present Clients Include: Arden B. Beachmint Big Star USABlue JuiceCosta BlancaFashion to Figure Kate FrancesKin Los AngelesLine & Dot Rachel PallyRucheSeduceSky ThreadSenceWet Seal

Hollywood, California, Us

Manages 6 high street women's contemporary accountsSecure print and online editorial placementSecure film and television placementEvent productionSocial Networking ManagementBrand ConsultingCreate tailored media strategiesPast and Present Clients Include: Divine Rights of Denim Gracia FashionGrey Ant/Grey Antics Jonesy ClothingLevel 99Line & Dot Paul Frank IndustriesSosume TulleWkShp LAAMI Clubwear.comFlirt! Catalog.com +Featured in the September 2010 Issue of ESSENCE Magazine, Work & Wealth Section+Nominated in the 2011 Edition of Who's Who Among Los Angeles Executives and Professionals

Los Angeles, Ca, Us

Creating and compiling line sheetsKept showroom buyer ready and organized lines according to line sheetFiled purchase orders and assisted in customer serviceAssisted in general clerical dutiesAuthored official intern manual

Brooklyn, New York, Us

Conducted interviews with various talent for News, Entertainment, and Online DepartmentsCoordinated receipt and return of vendor SamplesKept abreast of trends by covering fashion market and attending key appointmentsUpdated fashion database and completed sitting sheetsAssisted in photo shoots

Us

Coordinated receipt and return of vendor samplesPerformed as key person in helping Senior Style Editor, Sydne Bolden-Long, select items for Instant Style and Deals and StealsKept abreast of trends and vendors suited to the magazine's specific demographicOrganized racks and maintaining closet's appearance

New York, Us

Assisted Executive Vice-President of Entertainment Programming, Music and Talent, Stephen Hill in daily operations during the taping of the BET Honors ShowCoordinated logistics for talent during preparations for first annual awards showServed as key point person when brainstorming current talent and issues in entertainment

Washington, Dc, Us

+ Featured in The Washington Post, Complex Magazine.com, and The Boston Globe

Washington, Dc, Us

+ Awarded Staff Writer of The Year