Pooi Ling Yeow
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Pooi Ling Yeow Email & Phone Number

Group Strategy and Transformation at MIDF
Location: WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia 10 work roles 4 schools
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Current company
MIDF
Role
Group Strategy and Transformation
Location
WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
Company size
552 employees

Who is Pooi Ling Yeow? Overview

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Quick answer

Pooi Ling Yeow is listed as Group Strategy and Transformation at MIDF, a company with 552 employees, based in WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia. AeroLeads shows a matched LinkedIn profile for Pooi Ling Yeow.

Pooi Ling Yeow previously worked as Group Strategy & Performance at Midf Group and Vice President, Corporate Communications at Khazanah Nasional Berhad. Pooi Ling Yeow holds Press Fellowship, Journalism from Wolfson College.

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MIDF

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Profile bio

About Pooi Ling Yeow

I've spent more than 17 years in the area of communications, that include financial journalism, corporate communications, public relations, strategic communications, brand management as well as investor relations. In my current role, I’ve expanded my portfolio to include strategy, digital transformation, digital product management and digital marketing. My experience and background have definitely equipped me to be a more confident person, with the ability to work independently as well as a team member. I work well under tight deadlines. I'm an expert in delivering messages proficiently in presentation and writing, backed by substantial years in financial journalism, across a wide range of sectors including financial and capital markets, aviation, automotive, telecommunications, plantation, construction and property as well as oil and gas. Previous content writing include financial news articles, annual reports statements of listed companies, press releases, event speeches, brochures, newsletters, company announcements, economic reports and content for websites. I've also completed editing assignments of academic research reports. I’ve contributed to travel websites and magazines.My key communication skills include building media relations, developing strategic media plans, event organising, issues management and stakeholder engagement. I also have skills to optimise social media platforms including Wordpress, Facebook, Twitter and Linkedin, having had the privilege to lead in several digital marketing campaigns. Specialties: Financial and business writing, copywriting, editing, issues management, media management, stakeholder engagement, social media, public relations, presentation skills, events management, Internet skills, PC and Mac literate, and photography (Photoshop and Lightroom).In 2018, I attended the Wolfson Press Fellowship at Wolfson College, University of Cambridge, where I developed a short research on finding sustainable business models for the media industry. In 2020, at the start of the pandemic, I took the opportunity of a lifetime and had a career change. I moved into strategy and digital product. Since then, I've had numerous sharp learning curve as I learned about all things digital (product design, product development and product launch) and the agile approach, while putting on my strategic thinking cap. My comms skills have come in useful as I leveraged it to engage with various stakeholders, both internal and outside the organisation.

Listed skills include Corporate Communications, Media Relations, Public Relations, Press Releases, and 25 others.

Current workplace

Pooi Ling Yeow's current company

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MIDF
Midf
Group Strategy and Transformation
Kuala Lumpur, MY
Website
midf.com.my
Employees
552
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10 roles

Pooi Ling Yeow work experience

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Group Strategy And Transformation

Midf

Kuala Lumpur, MY

Group Strategy & Performance

Current
Midf Group

Kuala Lumpur

- 1st year: Led the project management office (PMO) and collaborated with close to 50 individual stakeholders, comprising senior management to middle management, and external vendors to build the bank’s first digital product ie online stockbroking platform in collaboration with Saxo Markets, which was launched 13 months after I joined;- 2nd year: Part of.

Jun 2020 - Present

Vice President, Corporate Communications

Khazanah Nasional Berhad

Kuala Lumpur, Malaysia

Some of my proudest moments were being part of the team that launched the Taman Tugu Project, as well as the Khazanah Nasional Entrepreneurship Outreach Programme (KNEO) 2017/2018. While they were exhausting due to tight deadline and managing various stakeholders, these projects resonated with me personally as they are areas that I'm interested in ie.

Sep 2015 - May 2020

Freelance Business Writer

Anywhere

Freelance writer for annual reports (chairman's speech and operational review) for listed companies, press releases for product launch, event speeches, company announcements, economic reports, brochures and advertorials, as well as copywriting. I've also completed assignments that include editing academic research reports, CV update and travel articles.

Dec 2012 - Sep 2015

Corporate Communications & Csr Manager

Carlsberg Malaysia

Shah Alam

Manage the comms team through the following areas:1. Corporate communications- Strategise, manage and execute strategies that enhance the corporate image, including publication of annual report, strengthening media relations and managing external enquiries. - Manage social media platforms and ensure corporate website content is updated- Periodical.

May 2014 - Aug 2015

Manager, Media & Public Relations

Cimb Investment Bank

Kuala Lumpur, Malaysia

Part of the Media & PR team. Organises media campaigns and analysis of PR benefits as part of quarterly review. Builds and manages media relations across Asean.Previous completed projects:1. CIMB Classic 2012Summary: Strategise, plan and execute PR campaign for CIMB Classic, the only golf tournament in Southeast Asia that is co-sanctioned by PGA TOUR and.

May 2012 - Nov 2012

Media Analyst

Khazanah Nasional

1. Strategic Communications - Responsible for media monitoring and identifying potential risks for issues management 2. Media Management- Develop and manage relationships with media representatives ie. editors and journalists- Manage media enquiries as well as design and ensure effective delivery of key messages via variouschannels (press statement.

Dec 2009 - Oct 2011

Financial Journalist

Star Publications (M) Berhad

1. Financial reporting- Analyse and report on the Malaysian capital markets including equities, commodities (palm oil) and fixed income (bonds)- Analyse and report on economic data - GDP figures, industrial production index, monetary policy, interest rates2. Interview with corporate figures- Exclusive interviews with CEOs, fund managers and analysts.

Jan 2005 - Dec 2009

English Language Consultant

West Express (Lithuania)

1. Language training- Provide English training to 25 employees at the travel agency, whose ages ranged from 23 to 51 years old- Research for course materials and design evaluation methods2. Editorial support ie. preparation and editing of documents in English

Apr 2003 - Feb 2004

Financial Journalist

Afx-Asia Pte Ltd

- Event coverage including IPO listing, product launches and corporate announcements- Analysis of the stock market including stock watch articles- Attended press conferences attended by then Prime Minister Tun Dr. Mahathir Mohamed, the longest serving premier in Malaysia

Feb 2002 - Feb 2003
Team & coworkers

Colleagues at MIDF

Other employees you can reach at midf.com.my. View company contacts for 552 employees →

PS Patvinder Singh Patvinder Singh Colleague at Midf Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia View → RK Ridhwan Khirzam Ridhwan Khirzam Colleague at Midf Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia View → DJ Danial Jafeeri Danial Jafeeri Colleague at Midf WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia View → WN Wan Nur Erina Nabilah Wan Othman Wan Nur Erina Nabilah Wan Othman Colleague at Midf WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia View → NH Nur Hanisah Fadzil Nur Hanisah Fadzil Colleague at Midf WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia View → NA Nor Azita Sarip Nor Azita Sarip Colleague at Midf Cheras, Selangor, Malaysia, Malaysia View → RA Roslinner A Rashid Roslinner A Rashid Colleague at Midf WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia View → TA Ts. Alvin Seet Ts. Alvin Seet Colleague at Midf WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia View → IF Irene Fu Irene Fu Colleague at Midf WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia View → WN Wan Nurwidad Wan Hassan Wan Nurwidad Wan Hassan Colleague at Midf WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia View →
4 education records

Pooi Ling Yeow education

Press Fellowship, Journalism

Wolfson College

Attended Wolfson Press Fellowship cohort 2018 and completed a study on the alternative business models of media in a digital world.

Bachelor, Communications (Journalism)

Universiti Sains Malaysia

Activities and Societies: AIESEC and Interact Club Journalism

FAQ

Frequently asked questions about Pooi Ling Yeow

Quick answers generated from the profile data available on this page.

What company does Pooi Ling Yeow work for?

Pooi Ling Yeow works for MIDF.

What is Pooi Ling Yeow's role at MIDF?

Pooi Ling Yeow is listed as Group Strategy and Transformation at MIDF.

Where is Pooi Ling Yeow based?

Pooi Ling Yeow is based in WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia while working with MIDF.

What companies has Pooi Ling Yeow worked for?

Pooi Ling Yeow has worked for Midf, Midf Group, Khazanah Nasional Berhad, Anywhere, and Carlsberg Malaysia.

Who are Pooi Ling Yeow's colleagues at MIDF?

Pooi Ling Yeow's colleagues at MIDF include Patvinder Singh, Ridhwan Khirzam, Danial Jafeeri, Wan Nur Erina Nabilah Wan Othman, and Nur Hanisah Fadzil.

How can I contact Pooi Ling Yeow?

You can use AeroLeads to view verified contact signals for Pooi Ling Yeow at MIDF, including work email, phone, and LinkedIn data when available.

What schools did Pooi Ling Yeow attend?

Pooi Ling Yeow holds Press Fellowship, Journalism from Wolfson College.

What skills is Pooi Ling Yeow known for?

Pooi Ling Yeow is listed with skills including Corporate Communications, Media Relations, Public Relations, Press Releases, Copywriting, Strategic Communications, Marketing Communications, and Social Media.

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