Yolanda Williams Email & Phone Number

Telecommute

Manage day-to-day operation and optimization processes across social platforms including but not limited to Facebook, Twitter, Instagram, YouTube, Polyvore, Tumblr, and Pinterest for small businesses, startups, and individuals. Create an actionable social media content calendar and develop scheduling to ensure content and events are promoted accordingly. Facebook ad design and implementation. Provide creative direction of and either produce or source digital assets for social promotions. Developed industry specific content, contests, promotions, and lead generation campaigns to increase reach, awareness, and drive sales to the brand site. Coordinate with key stakeholders within the companies to ensure content, promotions and, messaging are consistent with other marketing channels. Assist with developing brand voice and messaging and ensure their consistency across the brand site and social networks. Analyze social media performances and effectively measure engagement, growth, and retention goals and create reports on a bi-weekly, monthly, and quarterly basis. Build and manage communities such as Facebook and Meetup groups to reach customers both on an offline. Utilized social media tools like Hootsuite and Sprout Social to post on multiple social media accounts.

Greater Los Angeles Area

Just Curves is a plus size active apparel line whose mission is to empower women to live their healthiest and happiest lives no matter their size. I founded Just Curves because of my own frustrations with finding plus size active apparel that fit and was fashionable so I decided to design my own. Just Curves apparel is available exclusively at http://justcurves.netDuties include website development, all aspects of building a social media following from the ground up, kickstarter design and development, fashion design, e-mail marketing, branding, customer service, and anything else you can think of that a small business owner would need to do to run a business.

El Segundo, Ca

Strategically developed, optimized, and managed online social media marketing campaigns to effectively drive brand awareness, engagement, and traffic across multiple social media platforms. Assisted with building and growing the Facebook community from 96,000 to 343,000 likes in five years on a limited budget in a start-up environment. Developed branded, industry-specific content, contest, and promotions to increase engagement and reach which drove qualified leads to the brand site. Moderated and monitored all social platforms, including the SENSA online community. Supervised six online community moderators and the Social Media Coordinator. Developed key performance indicators to set clear and defined objectives for each social media project and campaign, outlined key measurement criteria, and a reporting infrastructure using the Wildfire Platform. Worked collaboratively with the brand team to ensure content, promotions and, messaging were consistent with other marketing channels. Assisted with launching new products, spokespeople, and brand messaging. Recruited and managed passionate SENSA Success stories, transforming them into Brand Ambassadors. Developed, organized, and managed marketing asset library. Planned bi-yearly SENSA Success Story events. Managed department budget. Other duties as assigned.

West Hollywood, Ca

Inside/hospitality sales for a high-end, multiple-line interior design showroom. Processed purchase orders, provided quotes, opened new accounts, and negotiated contract pricing. Managed and installed showroom displays. Adhered to strict project installation deadlines and design budgets. Provided interior design assistance to industry professionals. Worked directly with Architectural firms, Design firms, General Contractors and sub-contractors on residential and commercial projects. Hosted store events for designers and hospitality managers in alignment with Bruschwig & Fils national marketing objectives. Managed sample inventory, ensuring efficient and accurate sampling process

Greater Los Angeles Area

Managed over twenty security and military business accounts for a uniform manufacturing company. Researched and procured special order items from outside vendors and negotiated special wholesale pricing. Created and maintained customer and vendor files. Processed purchase orders, provided quotes and samples, and adhered to shipping/receiving deadlines. Used CRM tool to qualify possible leads and grow customer base. Attended yearly sales conferences and participated in on-going sales training. Consistently maintained a sales margin of 52% and exceeded monthly sales goals. Built and maintained relationships with trade professionals