Ysabelle Chalut Email & Phone Number

Montréal, Québec, Canada

Montréal, Québec, Canada

Montreal, Quebec, Canada

Montreal, Canada Area

- Develop and manage the PR, web, social media and translation budget- Present the social media and PR strategy during the international sales meeting- Supervise marketing activation, ads campaign or other projects for Poland, China, New Zeland, Australia, Germany, UK, ...- Write briefs for international and national agencies on diverse projects- Promote content through the social media ad campaign - Develop and implement effective PR activities and Social Media programs- Ensure consistent brand and marketing messaging across all activation in the world- Manage social media content calendar from conceptualization to execution- Manage the website content

- Elaborated sales and marketing strategies for art supplies, furniture, framing products- Lead managed and motivated a multidisciplinary team- Developed marketing strategies: web, newsletters, social media, store activities, promotions, … - Created an annual marketing calendar and social media analytics tool - Supervise the content of the website - Created a relationship with suppliers to maximize coop plans and partnership- Increased sales by developing activities in-store- Developed profitable promotional strategies- Supervise the website content

Montreal, Canada Area

- Managed and lead the Marketing and Customer service team- Manage the Marketing efforts, decor and customer service of the property - Developed and managed strategic initiatives to increase traffic, loyalty, time spent in the shopping center and CF market shares - Created event strategies, briefed agencies and optimized execution- Make sure the website content is up to date- Increased mall and retailers traffic by holding a Fashion and beauty event- Elaborated a 360 marketing strategy calendar

Montreal, Canada Area

- Lead managed and motivated a multidisciplinary team - Developed marketing strategies (Website, Emails, Social media, Customer acquisition)- Developed and oversaw the in-store app project and the mobile app - Supervised the content and design for the revamp of the website - Conducting a focus group (Customer experience of the future app)- Created a business plan for Babies “R” Us on short deadline- Increased the customer acquisition volume through contests and digital advertising- Increased newsletter-driven traffic toward the website

- Lead managed and motivated a multidisciplinary team - Develop strategies (stores and e-commerce) - Supervised the content for in-store app - Act as go-between with the external agency to implement the website strategies- Oversaw seasonal campaign, website and look-book photoshoots- Supervised the marketing strategy for the sample sale - Presented the seasonal strategy during the sales meeting

- Lead managed and motivated a multidisciplinary team (7 employees)- Launched and managed loyalty program for the Canadian market- Developed strategies for campaigns, promotions, social media, ads, newsletter and events- Establish and manage the marketing budget - Manage store openings in Canada- Created strategies to increase sales, UPT and Mexx Connect members’ visits to the store- Increased Mexx Kids database with many partnership marketing initiatives

Bachelor, Gestion Et Design De Mode

Dec, Commercialisation De La Mode

Aec, E-Business

The aim of the online e-Business program is to learn different online practices and business strategies designed to increase.