•Develop and implement annual fully integrated, strategic digital/marketing/public relations/communications plans. •Plan, direct and implement communications strategies and activities for the hotel, restaurants, spa and function spaces. •Develop and implement the strategy of all social media/digital platforms for hotel including Facebook, Google+, Twitter, Instagram, Pinterest.•Create innovative and relatable F&B and Spa offerings for city guests to enhance the perception of the hotel and expand the target audience base. •Maximize opportunities for publicity in all media through targeted editorial pitching focused on key feeder markets and the local market. •Responsible for branded content, SEO and online marketing campaigns for all hotel platforms.•Serve as the primary contact for media inquiries while maintaining relationships with local, regional, and international media.•Manage the activities of contracted agency support or other outside vendors including but not limited to advertising, marketing and social media support. •Establish relationships with key partners to leverage co-marketing activities. •Responsible for managing, updating and implementing content for the Four Seasons Hotel Amman website and application within the corporate standards. •Responsible for managing, updating and implementing content for the press room on Four Seasons Hotel Amman’s website with ongoing news at the hotel to maximize media coverage. •Utilize all available electronic marketing tools to increase exposure of the hotel, including the development of an eNewsletter; e-Mail broadcasts; e-brochures and all related electronic opportunities.•Respond to all reviews and comments from OTAs such as Tripadvisor, Booking.com and Facebook.

•Account Manager for the Special Operations Forces Exhibition and Conference (SOFEX 2008) and the King Abdullah II Award for Youth Innovation and Achievement (KAAYIA).•Writing and editing press releases and feature stories for over 15 high profile clients and large-scale events such as SOFEX 2008, World Economic Forum and the Jordan ICT Forum.•Writing and editing speeches for large-scale events.•Developing and writing creative and professional literature for websites, brochures, flyers, invitations and newsletters.•Diverse copywriting for various clients such as banks, hotels, universities, industrial companies, IT companies and car companies. •Maintaining high standards of copywriting and exercising quality control on all copy.•Editing and proofreading all copy. •Following up with clients on day to day tasks and keeping in line with PR campaign.

•Developing material for corporate literature and creative text.•Writing and editing for press releases, PR campaign proposals, brochures, flyers, manuals, CD and website content, as well as corporate and advertisement slogans and text.•Conducting research and writing weekly health articles in The Jordan Times, Jordan's only English daily newspaper. •Publishing articles with byline in various magazines.•Attended and wrote press releases for Water Demand Management Conference. •Conducting one-on-one interviews.•Conducting research for all materials.

•Production assistant for MBC’s new 24- hour Arabic news network, Al-Arabiya.•Conducted research for daily news stories.•Assisted in booking guests.•Assisted Executive Producer with pre-production needs for live weekly current affairs program.•Assisted in interviewing prominent guests such as Colin Powell, Pat Buchanan, Senator Chuck Hagel and Producer-Director Moustapha Akkad, for weekly current affairs program.•Coordinated production elements for director of weekly current affairs program. •Edited correspondents’ stories.•Generated advertisement sales for company.